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- Affirm has confirmed that he has ended his relationship with My Pillow.
- My Pillow CEO Mike Lindell told Insider the move was the result of a “culture of cancellation.”
- Affirm is a buy now, pay later a fintech startup from a PayPal alumnus.
- Visit the Business Insider homepage for more stories.
Fintech start-up Affirm has ended its relationship with My Pillow and removed the product from the platform, the company confirmed to Insider on Wednesday.
Affirm is a Buy Now, Pay Later ecommerce platform founded by PayPal alum Max Levchin. He joins Bed Bath and Beyond and Kohl’s in cutting ties with My Pillow after founder Mike Lindell continued to make unsubstantiated allegations of voter fraud.
“It’s a 100% cancellation culture,” Lindell, a supporter of former President Donald Trump, told Insider in an interview.
“They were afraid of being boycotted by customers because they live in fear of all these attack groups,” Lindell added. “And it’s not their customers. What’s going to happen to them now is all real customers are going to be very upset.”
Read more: Affirm is a buy star now, pay the craze later. Here’s why increased competition and pressure on fees still pose significant threats for fintech looking to go public with a valuation of $ 10 billion.
While Affirm didn’t give a reason to end the relationship, Bed Bath and Beyond and Kohl’s both referred to poor sales and declining customer demand as the drivers of their decisions. Bed Bath & Beyond was one of the largest national retailers offering My Pillow products.
Lindell said that “cancel culture” and “left groups” were behind these decisions. In an interview with Insider, he asked why the companies revealed plans to end the business relationship shortly after voting technology company Dominion announced plans to take legal action against Lindell.
According to Lindell, HEB, Kroger and BJ have also severed their ties with My Pillow. The companies did not respond to Insider’s request for comment.
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