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The telecom company Globacom has been designated as the fourth most admired African brand, according to the 2017/2018 survey conducted by Brand Africa. The findings are in the current edition of African Business magazine, a business-focused magazine based in South Africa.
The survey was conducted in both categories of spontaneous and instigated. In the spontaneous category, the subjects interviewed had to present the 10 most admired brands in order of preference.
After careful review and compilation of subjects' preferences, it was discovered that Globacom was mentioned and ranked fourth on a list of the most admired African brands.
In the category incited, the subjects interviewed received a list of African brands to be ranked in order of preference. Globacom ranked fifth in this category
The report indicated that there was consistency among the companies that participated in the survey, with 60% of the largest brands being present in unsolicited surveys and motivated. Brands include, Globacom, Dangote, Shoprite, Safaricom and Tusker from Kenya and Ethiopia from Anbessa.
Africa Brand Partners, GeoPoll, a leading research company in emerging markets, with badysis and insights by Kantar TNS Apart from Globacom, other African brands that have made Part of the Top 25 of the survey are Jumia and UBA Nigeria, MTN, DSTV, Tiger Brands and Amarula. South Africa, Zimbabwe Econet and Kwese, Ghana Ankara Clothing, Kenya Tusker, Gambian Africell and Togo Ecobank
Among the foreign brands, Nike from the United States of America (USA) is the brand The most admired in Africa, while Samsung and Adidas of Germany, Coca-Cola and Apple were among the top 25.
In the 2011 edition of the survey, only Globacom and three other African brands were among the 20 most admired brands on the market. Afric one. The telephone company has reached the tenth position in this edition
Again, the company and another African brand have entered the exclusive list of the 20 most admired brands in Africa in the next survey conducted in 2014 Glo has reached sixth position. No other African brand could reach the top 20.
Since the company introduced second-billing in Nigeria in 2003, it has shaken the minds of telecom consumers who could not have obtained the same transaction. Globacom has paved the way for other innovations
Globacom has dropped the cost of the GSM SIM card and the rate of 20,000 to 50 NZ per minute, until reaching N200 and 5 kobo per second As an extension of its winning streak, the company is also pioneering in the Blackberry Service, Vehicle Tracking Service, Mobile Internet, Mobile Banking, Multimedia Messaging Service (MMS), roaming services in flight, voice SMS. , Magic Plus and Text2email, among others. These are just some of the innovations that have made Globacom brand a household name on the continent over the years.
The company's extensive fiber optic network, powered by a managed MPLS IP network, covers the most remote areas of the country. enterprises in more than 130 low-latency cities, faster connectivity and expanded bandwidth to transport voice, video and data reliably.
For this, many companies have had to use the services of the company to connect Fiber optics can not help explain to its badociates the innovative services provided by Telco.
It has also garnered immense admiration across Africa thanks to its full-fledged submarine cable Glo-1 linking Europe and America to Africa's # 39; West. It is the only telecom operator with such a 100% submarine cable on the African continent. The cable ensures the availability of bandwidth to corporate customers in West Africa. Glo-1 offers much faster and more robust connectivity for voice, data and video. It offers unlimited opportunities for companies in Nigeria and West Africa.
He has also received numerous awards for his broad range of data connectivity solutions ranging from simple broadband mobile products to complex network computing solutions. The company meets the connectivity needs of major wholesale carriers and medium and large companies from Nigeria and West Africa.
His most recent innovations include a national launch of the 4G-LTE network in Nigeria in 2016 and the installation of Glo 2, Nigeria's first submarine cable to end outside Lagos. This latest development will bring tremendous relief to businesses and individuals who need internet bandwidth outside of Lagos, particularly oil rigs and underserved communities in southern Nigeria.
In addition to the above, the company has a long history of customer appreciation programs and promotions with some of the most incredible benefits and very low entry thresholds for ensure broad participation. Globacom's regular promotions, sometimes with spectacular rewards, have drawn the attention of consumers over the years. It's a winning strategy that the company has used with great success.
Globacom has done very well for itself, Nigeria and the continent for a company that is wholly African in origin.
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