BWRAO Roundtable: What does Juventus have to do to justify Ronaldo's purchase?

Cristiano Ronaldo signed with Juventus almost two weeks ago now, with almost every Juventini waiting impatiently when the Portuguese superstar will officially begin training with his new teammates.

Ronaldo arriving in Turin brought a new level of attention to the club that we have not seen for years, if not decades. He also brought a new level of expectations knowing that one of the best scorers in the history of the sport now wears the colors of Juventus.

The president of Juve, Andrea Agnelli, and the board of directors spent a lot of money Juventus. They have paid more than 100 million euros for the actual transfer, and a net salary of 30 million euros is expected for Ronaldo once he starts training.

There were many differing opinions on the Ronaldo. Transfer of Juventus. Many people are ecstatic that Juve has been able to land a player of Ronaldo's stature. There is, of course, the financial aspect in all this where Juve just spent a lot of money.

But, above all, the expectations are high, no matter the corner of Juventus where you go. In our own corner, we have already dipped in what Juventus could be with Ronaldo. Now we are trying to talk about what Juventus will be with Ronaldo.

The round table has come together, and now we have to talk about Ronaldo.

It's simple, really, to win the Champions League at least twice.

Honestly, I do not see him playing the full four years of his contract before taking him to the MLS, but in 2-3 years we could get out of him, the Holy Grail is pretty much everything we need from him. All we have shown we can get with the players we have.

I hate to give the obvious answer, but it's damn obvious that we'll need to win the Champions League at least once, if not twice (and I guess the Club World Cup too, since I'm a the little one who really cares about the competition). Scudetti and Coppa Italia have been reached for years and years now (not that I'm complaining!), So continuing to win that would not justify Ronaldo's purchase because Juve did it without him.

More than that, however, I think that what Juventus really needs to achieve in the next few years is, as far as I do not like the term, a serious rise in the value of its brand. The purchase of Ronaldo in parallel with the change of the logo – that the more time has pbaded, the more I understood it as a very sensible gesture – gives the club the ability to take the brand to a whole new level . We all know that it's Andrea Agnelli's obsession since he took power for the first time, and it's especially obvious if you read between the lines of his comments on the infamous European Super League.

Therefore, the club must use the Ronaldo transfer to raise the value of the "Juventus brand" to the top 3, 4 or 5 of the world.

Because, honestly, if buying a player like Ronaldo can not do that, I do not know if Juventus will ever reach the (commercial) heights of Manchester United, Real Madrids and Barcelonas in the world.

On the field, a Champions League crown is an absolute must. Everything the club has done in the past two or three seasons has served this purpose more than anything else. Winning a record number of Scudetti is nice, but at this point, the cup with big ears is where it is. Gonzalo Higuain was supposed to be this missing piece. Now, that's Ronaldo. Having fouls in the quarterfinals or failing at the last hurdle will no longer be acceptable, especially not with Ronaldo in the fold.

Off the field, the team must capitalize on the appearance of Ronaldo's arrival mark. Many people expect this movement to end up paying for jersey sales and other marketing opportunities. Frankly, if that is not the case, they could have big problems – between financial fair play and the possibility for other players to ask for higher wages as a result of the l? arrival of Ronaldo, Beppe Marotta could be forced to dismantle "

Juventus took its time under the direction of Andrea Agnelli, thus establishing a solid financial base with the Allianz stadium and the Continbada project. They are firmly in the second rank of the best European clubs in terms of financial strength, but this initiative is a signal that the team is looking to make a leap forward. If the Champions League is to be a theoretically achievable goal every year, not just once in a blue moon, now must be common sense to maximize Ronaldo's presence and propel the team to Real Madrid / Barcelona / Bayern Munich. / Manchester United level as a brand.

It will take a lot of talent – there will only be four years left, after all – but if anyone can do it, this group of directors will.

The obvious answer here is that Juventus needs to win a Champions Even though I think there is an element of truth to what I want to propose another path of success: if Juventus keeps Paulo Dybala, or becomes a club that competes regularly and competitively (and succeeds in aligning). five global players, so this movement is a success.

For several years, Juventus has been ranked among the top five teams without, honestly, being in the top 5 or, perhaps, among the top 10 players. Now the club has one. There are immediate implications on the ground; there are marketing implications; there are all kinds of implications. Consequences, too. And if one of the consequences is that the big players of all time want to play Juve, then it's a success with or without the crown of the Champions League in the next four years.

Manu C.

Must be the Champions League, right?

The team, as it currently stands, was by far the best and deepest Serie A team. They had stopped at Joao Cancelo's signature they would be favorites to repeat in both national competitions and this would not have been particularly tight.

If you want to enter the business and marketing, maybe the Juventus won, regardless of what they accomplish on the field. Sporting wise though, you do not have a guy like Cristiano Ronaldo to continue strangling Chievo, Palermo, Cagliari and the Inter of the world. It's the UCL or the bust and they know it.

Whatever it is, one thing I'm sure of is that Netflix will renew First Team: Juventus

The next four years with Cristiano Ronaldo are going to be fun. Like, really fun. He will score goals and score a lot of them. I did not think I would ever see the man make his famous party at the Allianz stadium for Juventus, but it will happen.

The goals that Ronaldo will score will greatly help Juventus realize its aspirations, the most important is undoubtedly the securing of a Champions League trophy. A movement of this magnitude supports the evidence in this regard. For this reason, I believe that in the next four years, a triumph of the Champions League must be accomplished to validate the transfer.

Whether Cristiano was bought or not this summer, Juventus will still be the favorite to win the Scudetto for the eighth consecutive year. The team has already been strengthened with the purchases of Emre Can, Mattia Perin, Joao Cancelo and the return of Mattia Caldara and Leonardo Spinazzola from their loans with Atalanta. Ronaldo strengthens the team, of course, and adds a new immeasurable dimension, but it's not as if this transfer was over to catch up with Napoli, Roma or Inter. Juventus was already in a voting position for the league.

Andrea Agnelli and Beppe Marotta decide to spend money for this movement so that the end of the season in 2019, 2020, 2021 or 2022 can bring the trophy back to Turin. After being so close in 2015 and 2017, Ronaldo will, in theory, help Juventus overcome the bump. It will provide a constant threat of attack, which will beat the world in Europe, a competition in which no other individual has been more successful than him. Now among a group of players who, in addition to Can, only four times in total for Bayern Munich in 2012-13, have never tasted the European glory, CR7 will be able to provide the best of both worlds. experience and serenity in the preparation of Bayern Munich. final. For a team and its fans who dreamed of winning the competition for the first time since 1996, Ronaldo will not only offer him this feat, but also his supporters.

If he can bring the trophy back to Turin for the third time in the history of the club, no one will ever question the transfer. Ronaldo would live in history as the man who was the last piece of the puzzle.