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Congratulations to all, we survived.
I sincerely hope that you were not one of those thugs caught in a Black Friday scrum somewhere in the country.
Now, only Cyber Monday remains. a special which is worth the detourbut you do it.
We are at the most difficult point of the cycle, and Takaneot has spent a few rather decent days. Black Friday sales in 2018 – or, as they call it, the Blue Dot sale – generated record sales.
To MyBroadband:
During the first hour of the sale of Black Friday, the retailer generated a turnover of 11.5 million rand, exceeding its gross sales for the whole of Black Friday 2017.
The total value of the transaction for Black Friday 2018 on Takealot is high at more than 196 million rand, representing sales growth of 125% over the previous year and 127% of orders.
68% of buyers buying Black Friday offers on Takealot placed orders on their cell phones via the Takealot app and the mobile site.
"We are honored by the incredible support from our customers on our biggest selling day of the year," said Kim Reid, CEO of Takealot.
Given that we are in a recession, these numbers are all the more impressive.
Want to guess which product was the best seller? On Takealot, Tommy Hilfiger's Girl For Her fragrance (for the second year in a row) and the Nu Camp folding table were Takealot's top performers.
It would be this guy:
Despite the record success, Takealot's big weekend was not without a problem.
Take, for example, their payment problem right off the bat, as TimesLIVE says:
Although he was the pioneer of the biggest shopping day of the year, Takealot also experienced major problems – a second year in a row.
Last year, the entire site crashed and customers were unable to make purchases. This year, at 1 am Friday, an apology was issued following complaints that customers were unable to pay.
Users who tried to pay with their credit cards received the following message:
"Some customers are currently having trouble making the payment with the help of credit cards. We have notified our payment partner and they are trying to restore their services. Please try one of our alternative payment options like Instant EFT meanwhile. "
Customers were asked to pay via other methods, such as an EFT transfer, but on social networks, the complaints quickly gained momentum.
I guess it's easier to moan on Facebook and Twitter than to pay with EFT.
Takealot's other big problem was the allegations that she would have raised the prices of some items in the days before Black Friday, so that the discounts looked better than they actually were.
Business Insider below:
… Consumers have accused the platform of raising prices before activating specials, displaying screenshots of price developments since Monday.
Twitter user @Tumelo_Mdaka posted two photos showing how Nikon D5300's 24.2-megapixel Nikon D5300 Nikon D5300 dual-lens option set cost R $ 7,489 on Monday, up from 8,489 on Friday.
"Meaning [TakeALot] Raise prices just before Friday so that they seem to go down at the time of sale, "said @Tumelo_Mdaka …
In an incident sent to Business Insider South Africa, screenshots show how the price of a Phillips S7530 / 50 razor has risen from £ 1,799 to £ 1,319 this Friday.
Takealot's marketing director, Julie-Anne Walsh, said prices fluctuated regularly due to a price change of suppliers, price comparison with competitors, and that Takealot was selling a product directly or at name of a seller using his platform to reach his customers.
"What we can confirm is that our Blue Dot Sale discounts (Takealot's Black Friday offers) are legitimate – in other words, at a lower price than the current list price," he said. Walsh at Business Insider.
I say the same thing every year: check the prices of what you want the week before black Friday and you will know exactly what is a good deal when the day goes on.
On this, I hope we can all say goodbye to Black Friday in the rearview mirror and move on.
[sources:mybb×live&businsider]Source link
