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The young South African auto company, True Price, has released a new comparison focused on the Toyota Corolla, the Volkswagen Golf and the Ford Focus.
The three cars are often the best sellers in the C-Segment sedan / sedan segment of the South African car market, and the three also have strong brand recognition in the country.
The True Price comparison is based on an badysis of cars that have traveled defined distances, then calculates the actual bid price as a percentage of the initial selling price.
In the zero to 100,000 km category, Corolla achieved 66% of its initial retail price, compared to 61% for Golf and 53% for Focus.
In the 100 000 to 200 000 km category, Corolla achieved 52% of its initial retail price, compared to 48% for Golf and 42% for Focus.
In the 200,000 km and over category, Corolla achieved 46% of its initial retail price, compared to 41% for Golf and 38% for Focus.
"No matter what category you watch, Corolla reigns supreme," said Darryl Jacobson, MD of True Price.
He attributes the Corolla's dominance to various factors.
"The Corolla, manufactured for 43 years in South Africa, is in a way an icon of the automobile, with a large clientele and a superior reputation.
"It's also a huge success internationally. It overtook the Ford T and Volkswagen Beetle models some time ago, becoming the best-selling car model ever. More than $ 45 million has been sold worldwide since the introduction of Corolla in 1966, "he said.
Jacobson added that Toyota's old slogan "still resonates with many South Africans".
"South Africans are comfortable with Corolla. They see it as a very reliable vehicle backed by a large network of dealers, "he said.
"Whenever a Toyota Corolla comes up for auction, the auctioneer and the buyers have every interest. There is no doubt that a Toyota Corolla will be auctioned, where the Golf and many more Focus can remain unsold.
While sales of C-Segment sedan / sedan models are down in South Africa for cheaper cars and SUVs, Jacobson says the Corolla will still retain its superb resale value.
"It's an iconic product that South Africans know and love. The same feelings will apply to the new Corolla, when it will be launched here in 2019, "he said.
Read: Ford unveils a more affordable EcoSport
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