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<img id = "image" title = "50 years later: After 50 years of sales, the Toyota Corolla is still a solid product. Image: Calvin Fisher"src =" https://cdn.24.co.za/files/Cms/General/d/5041/63efddfc878d44a5b9243dfb925b9094.jpg "alt =" "style =" height: 200px; width: 305px; width: 305px; "/>
50 years later: After 50 years of sales, the Toyota Corolla is still a solid product. Image: Calvin Fisher
The Toyota Corolla, Volkswagen Golf and Ford Focus are long-lasting bestsellers in the C-Segment sedan / sedan segment of the South African automotive market. But there's only one car that consistently has the best resale value – and that's the Corolla, says Darryl Jacobson, General Manager of True Price, the innovative start-up that provides South Africans Free vehicles.
Fascinating discoveries
True Price team members attend vehicle auctions weekly to document actual auction prices. This information is added to the company's extensive database, which already contains data for thousands of vehicle auctions.
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Jacobson badyzed this data, divided into three categories: cars having traveled a distance of zero to 100,000 km, 100,000 to 200,000 km and 200,000 km and over.
"Then we calculated the actual auction price as a percentage of the original selling price," he explains. The results are fascinating …
Picture: Tyrone Paulsen
"In the category of zero to 100,000 km, Corolla reaches 66% of its initial retail price, compared to 61% for Golf and 53% for Focus in the 100,000 to 200,000 category. km, the Corolla realizes 52% retail price against golf at 48% and the home at 42%.
Corolla reigns supreme
"In the 200,000 km plus category, the Corolla reaches 46% of its initial retail price, compared to 41% for the Golf and 38% for the Focus." Regardless of the category you watch, the Corolla rules as master, "he notes. Jacobson attributes the Corolla's dominance to various factors.
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"The Corolla, manufactured for 43 years in South Africa, is in a way an icon of the automobile, with enormous success and a superior reputation.
Image: Quickpic
"It's a huge international success, having already surpbaded Beetle's T and Volkswagen models, becoming the best-selling car model ever, and more than 45 million of them have been sold around the world. since the introduction of the Corolla in 1966, "he revealed.
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"The old Toyota slogan in South Africa, which says" everything is still going well, "is always a priority, and South Africans are comfortable with Corolla. a very reliable vehicle backed by a large dealer network, "says Jacobson.
Image: Calvin Fisher
The True Price MD says that whenever a Corolla is auctioned, it is always sold.
"Whenever a Toyota Corolla goes up for auction, the auctioneer and buyers are attracting keen interest.There is no doubt that a Toyota Corolla will be sold to auctions, while the Golf, and more, the Focus can remain unsold "reveals.
One reason is that Corolla has a wider appeal than Golf and Focus.
"Of course, Golf and Focus have special niches, but the Toyota Corolla is geared for all ages, so auction-based dealers are confident they can quickly find a buyer," says Jacobson. .
While sales of C-Segment sedan / sedan models are down in South Africa for cheaper cars and SUVs, Jacobson says the Corolla will still retain its superb resale value.
"It's an iconic product that South Africans know and love, and the same sentiments will apply to the new Corolla when it's launched here in 2019," he says.
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