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Toyota is gearing up for a vast product offensive and remains attached to sedans and cars while other automakers are focusing on SUVs and crossovers.
"Over the next 36 months, we'll have 19 vehicles, whether they're newer or less, not to mention special editions," said Jack Hollis, group vice president and general manager of Toyota's Toyota division. Toyota Motor North America. AutoGuide.com in an interview at the auto show 2018 L.A. "It's a very strong commitment to the entire market, SUVs and cars."
LOOKS ALSO: Toyota wants to add TRD and AWD models to its lineup
Hollis reiterated that Toyota did not think it was wise to go into different segments and that the big roll-out of new vehicles would apply to all body styles.
"There is a very good SUV movement there, "he said," but wWe develop plans that we believe are best for the end consumer and we continue to believe strongly in the auto market. "
Hollis added that "Toyota is committed to offering the greatest number of options to the consumer".
In addition to the necessary updates to the aging 4Runner, Highlander, Sequoia, Land Cruiser, Tundra and Tacoma models, Toyota is likely considering two new crossover models and perhaps a successor to the FJ Cruiser off-road vehicle.
"Just like we did Camry again, then Avalon, then Corolla and Prius, the same kind of thoughts will come when you look at all our SUVs," said Hollis.
Models C-HR, 86, Sienna and Prius C could also use some updates, so these models could also be included in this broad promotion.
Toyota also revealed to AutoGuide.com He plans to add a performance-based TRD variant to each model in the lineup and implement all-wheel drive on as many cars as possible.
"We take each model and give more choice to the consumer, "said Hollis.
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