Everyone, this ad is for you

"There is this hypocrisy inherent in unconscious biases, social prejudices or what you want to call, and we wanted to bring that to light and allow people to hold this conversation," said Doug Place, Nando's director of marketing, during a pre-screening at Nando's Central Kitchen, the "Google's Chicken", in Lorentzville, Johannesburg on Friday, November 23.
"You Others" is an expression used by many South Africans when they talk to people who are different to them. But this notion of "you, people" is not helpful, Place said. "We will not continue to stay with the" you guys "thing. That does not mean that we just have to pretend that everything is fine, but there are important conversations we need to have … "

And Nando's is always confrontational enough to raise these issues, but he tries to do it in a way that is neither preached nor negative, but is smooth, funny and South African.

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The key message at the end of the day is that "everyone is welcome" in a Nando – Nando has a big sales campaign right now where "you" can come together and share a meal. "So, there is a financial consequence, but we also want to contribute significantly to a healthy and positive debate, we want people to make fun of themselves and we want things to be different because nothing will be better everything makes it better.

"A year ago, we reminded South Africa that we could fix our problem, we can all fix it, you are fixing it, if you look at our advertising and say" I I made it "smile", so we managed to start a crucial conversation – hopefully, that starts with "we, the people". "