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MultiChoice, which launched the DStv pay-TV service in 1995, plans to let customers drop their satellite dishes and access its content only over the Internet.
Like its international peers, the group, which will be separated from parent company Naspers in the first half of 2019, faces competition from online subscription platforms such as Netflix and Amazon Prime.
In markets where the Internet is already ubiquitous, satellite TV operators have begun offering online services only, including Sky, in London, among the first to do so.
Niclas Ekdahl, CEO of MultiChoice's new connected video unit, said the company was "working on it", but could not give a specific date for launching the "no-flat" services.
"There are many things we need to do in advance," said Ekdahl.
"I think the DStv Now service is phenomenal in terms of content, but it's still not great from a user experience point of view, and I do not want to publish something that's not great," said Ekdahl. DStv Now, MultiChoice's answer to Netflix, is available to the group's subscribers on satellite TV.
Arthur Goldstuck, global director of World Wide Worx, said that it was inevitable that Multichoice introduce an option for streaming.
"The writing is on the wall for a while and the days of the decoders are numbered.
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