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Elon Musk can not follow his own advice. Even after being scolded for engaging with his detractors on Twitter, the CEO of Tesla was there again this weekend. Shares of the maker of electric cars dropped to 3.6% after the CEO called a British cave explorer who had accused him of a pedophile. The tweet was suppressed
The controversial excesses are neither new nor unusual for Musk, who frequently frequents critics and investors who bet against his company. In May, another such histrionic triggered a sharp decline in Tesla shares. Musk has interrupted badysts' questions about capital requirements and reservation holders of Model 3 during a conference call, calling them "boring issues".
After falling 22% in March, Tesla's – Musk jokingly joked about the April fish that the company had gone bankrupt. The following week he hung up on the President of the National Transportation Safety Bureau who phoned him to tell him that the agency was attacking Tesla representatives following the investigation into a fatal accident involving a model X driver. The company had published a blog series on the deceased driver
. Twitter's latest adjustment came after British diver Vern Unsworth, a volunteer who played a key role in organizing the rescue of 12 boys from a flooded Thai cave. last week, called Musk's bid to rescue the boys using a "kid-sized submarine" a "PR coup," during an interview with CNN on Friday. Musk did not name Unsworth in his series of tweets over the weekend, though he said he'd make a video to prove that the mini-sub could have helped rescue.
While investors following Tesla are a radically polarized group, there is one thing they can all probably agree on: while the company is struggling to profitably increase production of her sedan model 3, she needs a minimum of distractions. As one of the biggest investors in the company said last week, Tesla must keep a cool head and focus on performance.
"We are very supportive, but we would like peace and execution at this point". The portfolio manager at Baillie Gifford, Tesla's fourth largest shareholder, said Wednesday in an interview with Bloomberg TV
. Earlier in July, Musk said in an interview with Bloomberg Businessweek that he would engage less often with his detractors on Twitter. "I have made the mistaken badumption – and I will try to be better – to think that because someone is on Twitter and that it 's miserable. attack, it's open season, and that's my mistake, "he said. "I will fix it."
With Craig Trudell
Bloomberg
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