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JOHANNESBURG – Online sales of Black Friday and Cyber Monday 2018 exceeded 2017 figures.
According to BankservAfrica, the largest automated payments clearing house in Africa, which processed a total of 581,189 online transactions during the period.
Black Friday has proven to be more popular among South Africans with 404,594 online transactions, up 55% from 260,552 in 2017, compared to 176,595 for Cyber Monday, an increase of 36% compared to 129,458 in 2017.
The most expensive transaction for Black Friday was over 6 million rand, while for Cyber Monday it was 5 million rand.
South Africans also began shopping online earlier for Black Friday, with a peak between 8:00 and 9:00, unlike Cyber Monday, which started later between 10:00 and 11:00.
The average number of transactions per minute was 695 for Black Friday. For the day he was 281 per minute. Cyber Monday was less active, with 277 transactions per minute during peak periods and 125 on average per minute for the day.
"The figures for this year's Black Friday and Cyber Monday have exceeded those of 2017, and more South Africans have decided to connect online to make their transactions," said Martin Grunewald, Director, Payments Business. at BankservAfrica. "Growth from one year to the next is certainly a reflection of the growing popularity of these big shopping days, despite the hardening of the economy."
Content provided by BankservAfrica.
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