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San Francisco – YouTube plans to make available to the public free of charge all upcoming original programming, since Google's Alphabet Inc.'s Google streaming video unit is seeking a wider audience for shows and movies that were mainly reserved for paying subscribers.
This change in strategy means that starting in 2020, a YouTube Premium subscription will no longer be the only way to watch most of the original programs, all users with access to them.
YouTube's paid option will always delete original ads and all other videos, and has music streaming privileges.
YouTube announced on Tuesday earlier that the new strategy would come into force next year, but said that although it will apply to the planned content in 2019, the actual programming will debut the next year. Next year.
YouTube has not revealed the total number of subscribers to the paid offer, launched three years ago, available in 29 countries.
The decision to make free programming aimed to satisfy the growing interest of international users for original programming and the demand of advertisers to badociate special content. The move also gives the company more flexibility in marketing its programs.
Some future shows or behind-the-scenes content may remain exclusive to subscribers, if only for a brief moment, a person familiar with the thought has said.
In the United States, YouTube Premium costs around $ 12 (R167) per month.
The dozens of shows and movies previously published in YouTube Premium, such as the first season of the popular comedy action "Cobra Kai," will remain behind the wall of payment, the company said.
Reuters
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