After the bombs 'Dark Phoenix', what is the next step for 'X-Men?'



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When Disney announced the acquisition of Fox for $ 71.3 billion, X-Men was one of the movies with Magic Kingdom leaders in full swing. This historic fusion meant that the group of mutant superheroes belonging to the Fox could find its comic comic brothers in the Disney world of Marvel Cinematic. It was the kind of super team that could potentially be one of the most lucrative crossovers of all time – a rare chance to see Cyclops and Professor X lined up on Spider-Man and Black Panther.

"X-MEN: DARK PHOENIX" AT THE BOX OFFICE SUMMIT

After "Dark Phoenix" became the first "X-Men" entry to a spectacular box office failure, the future of the 20-year-old film franchise looks bleaker. The superhero adventure went bad with $ 33 million in North America, which is by far the worst opening for an "X-Men" title. The manufacturing cost $ 200 million. It does not even take into account the hundreds of millions of dollars in global marketing and distribution costs it has incurred. "Dark Phoenix" had a stronger start abroad, but even so, it would take a miracle for him to make a profit. In the current state of things, box office watchers think the film could lose $ 100 million.

"Dark Phoenix" is meant to mark a climax for the "X-Men" saga (at least this iteration of mutant heroes). Nobody expects one of the biggest movie franchises to definitely leave the big screen. However, these dismal ticket sales indicate that Disney might need to give X-Men a break while they recover from a tiring franchise case.

FILM REVIEW: X-MEN: DARK PHOENIX & # 39;

This image published by Twentieth Century Fox shows Sophie Turner and Jessica Chastain, left, in a scene from

This image published by Twentieth Century Fox shows Sophie Turner and Jessica Chastain, left, in a scene from "Dark Phoenix".
(AP)

To be fair to Disney, the studio inherited "Dark Phoenix", a film that had suffered a difficult journey on the screen. In retrospect, the bad buzz has been felt for some time. In a sign of potential unrest and lack of confidence in the film, Fox postponed the release date several times, although the shoot ended two years ago.

& # 39; SECRET LIFE OF PETS 2 & # 39 ;, AN AMERICAN BOX OFFICE, BECOMES THE PUMPS & # 39; DARK PHOENIX & # 39;

Buena Vista's executives certainly know a lot about big-budget superhero masts, but Disney still has work to do to get acquainted with its newly added film franchises. In addition, Deadpool, the most popular character of X-Men, is not the kind of family fare that Disney is used to. Disney's President and CEO Bob Iger has already promised Ryan Reynolds' hugely popular hero to have more lives under Disney's umbrella, but outside of Merc with a Mouth, the studio will leave again essentially zero. When the studio adjusted its list of films after the merger, "The New Mutants" starring Maisie Williams was pushed back to 2020. Another title of "X-Men", "Gambit" with Channing Tatum, was completely removed from the program.

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"It's a very important franchise," said Paul Dergarabedian, Senior Media Analyst at Comscore. "We have seen a lot of fatigue in franchises lately, and it's no different. But give up a series because an underperforming film is not the solution, nor the road that Disney will take. "

This image published by Twentieth Century Fox shows Tye Sheridan, from left to right, James McAvoy, Kodi Smit-McPhee and Alexandra Shipp in

This image published by Twentieth Century Fox shows Tye Sheridan, from left to right, James McAvoy, Kodi Smit-McPhee and Alexandra Shipp in "Dark Phoenix".
(AP)

They should be in good hands under the direction of Kevin Feige and Marvel Studios. Over the past decade, Disney's comic book empire has earned a reputation for producing super-hero food that fans love. They also tend to make a pretty penny at the box office. Although "Dark Phoenix" has suffered severe criticism, a number of "X – Men" entries have also enjoyed critical praise and even an Oscar nomination for "Logan". a factor that always results in poor ticket sales. But in the case of "Dark Phoenix", comic book lovers seemed equally disappointed, giving it a mediocre B-CinemaScore. When we look at the future of X-Men, there is no harm in taking a page from Feige's game book and looking at the roots of fans.

HOW'S DARK PHOENIX & # 39; WILL IT BE FARE IN THE BATTLE OF OFFICES IN THE SUMMER?

"They are not going to get rid of these characters," said Dergarabedian. "The box office performance is not a mandate against X-Men."

The X-Men may not have to hang up, but expect Disney to abstain from new mutant adventures in the near future. Marvel is creating suites for movies like "Black Panther" and "Doctor Strange", while launching new franchises based on characters such as "The Eternals". its brilliance, is a challenge that will have to wait another day.

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