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Now that Cannes and July 4th are behind us, it is foreseeable that business will begin to sink into the summer lull. But, as we all know, the advertising industry is not short of time.
Everyone is wondering about WPP's plan to sell 60% of its stake in the Kantar data, knowledge and consulting company to private equity firm Bain Capital. The transaction, valued at $ 4 billion, was expected. Bain began exclusive discussions with WPP last week, but it was unclear what percentage of its 100% stake the holding company would sell (it had stated that it would only be willing to divest 80% of its share ).
"As a strategic partner and shareholder of Kantar, WPP will continue to benefit from future growth as our customers continue to benefit from its services and capabilities," said Mark Read, WPP's Managing Director.
WPP will generate approximately $ 3.1 billion of the proceeds and shareholders will receive a return of approximately $ 1.2 billion. WPP's decision to sell 60% of its interest in Kantar follows Publicis Groupe's $ 4.3 billion acquisition of data marketing giant Epsilon; an illustration of the comparison between the investment projects of two of the largest holding companies in advertising.
R3 co-founder and principal Greg Paull told Ad Age that with WPP retaining a 40% stake and "as the industry becomes more focused on the date," it will be "essential" for networks such as GroupM, Wunderman Thompson and Ogilvy "take advantage of Kantar's strengths."
"Wunderman Thompson needs to develop its data capacity organically around its customers," Paull said. With the acquisition of $ 2.3 billion from Acxiom's marketing services business by Interpublic Group last year and the acquisition of Epsilon by Publicis, these two companies "have made a quantum leap with their respective investments. It is too early to say how these big bets will materialize, "he added.
Female athletes, artists: we see you
Following the fourth victory of the US women's football team in the FIFA World Cup, Wasserman created The Collective, a new division dedicated to increasing the visibility of women in sports. entertainment and culture. Casey Wasserman's global sports and entertainment agency has also pledged $ 1 million for charities such as WISE and the Evolve Entertainment fund in Los Angeles. that support the growth and development of women in sports and entertainment. Wasserman represents over 150 of the best female athletes in the world, including Megan Rapinoe, co-captain of the US football team.
At the parade in New York on Wednesday to commemorate the victory of the US women's football team in the World Cup, which represented its second consecutive victory, Rapinoe took advantage of the platform to launch a call for better representation of women, including equal pay. (The team sued the American Football Federation for discrimination in March for failing to pay as much as the men's team, which has never won the FIFA World Cup.)
"It's my responsibility to everyone," says Rapinoe. "We must be better. We must love more, hate less. We must listen more and talk less. We must know that it is the responsibility of everyone. "
Reilly's life
Rob Reilly, global president of creation at McCann Worldgroup, is an irrepressible optimist and so-called "charming provocateur". During a conversation with the Ad Age editor, Brian Braiker, on the "Ad Lib" podcast, he gives a positive glimpse on everything since the acquisition of Droga5 by Accenture, the attempt to Gillette's fight against toxic masculinity and her personal struggles to become a better person.
Argentinean independent agencies join forces
This is not the AI you are looking for. Agencias Independientes is an open invitation to all independent Argentine agencies to collaborate on the creation of "solutions that enhance and strengthen the sector of ideas". This initiative was founded by independent stores Anita & Vega, Gut, Niña, Isla, Coupé and Don, and abbreviated Ai, which might not be the best solution for SEO and discovery.
"Strategy and creativity are the leitmotif of our service and all our efforts must be aimed at solving the challenges faced by brands in today's world," reads the agencies' manifesto. pointing out that the initiative can increase the visibility of independent agencies struggling to be recognized. against "multinational conglomerates" that "took over this industry".
Fuseideas charges to Buffalo
The independent agency Fuseideas has opened an office in Buffalo, New York, in addition to its Boston headquarters and hubs in San Francisco, Prague and Portland, Maine. The Buffalo office will be led by John Cimperman, former Executive Vice President of Match Marketing Group. Cimperman becomes Executive Vice President of Fuseideas and leads all marketing efforts through branding and brand activation. Customers at this hub will include M & T Bank, BlueCross BlueShield of Western New York, Delaware North, Steuben Foods and Fifco.
Heel Outdoor installs in advertising space
British out-of-home shop, Talon Outdoor, which opened an office in New York last year, has acquired the creative services specialist Grand Visual and its supplier of adtech Qdot, expanding its capabilities across the United States. Grand Visual has offices in New York and London. development center in Montevideo, Uruguay, and collaborates with brands such as Warner Bros., Amazon Studios and Netflix. The companies will continue to be led by Grand Visual founder and CEO Neil Morris and general manager Dan Dawson and Qdot general manager Ben Putland.
Jergens Skincare sends social work to a new agency
Following an article, Jack Neff, of Ad Age, reports that Kao's brand Jergens has designated Quotient's Ahology as a leading agency in social media. Ahalogy will develop and execute all paid and organic social media activities for Jergens skin care, including content influencers and studio / professional photography, to place them on Twitter, Facebook, Instagram, Snapchat and Pinterest. "Ahalogy's proprietary trend technology allows us to get closer to the consumer and align our social media plans accordingly," says Katie Smith, Jergens Marketing Communications Manager. Ahalogy pays influencers for content creation, rather than their reach of organic subscribers, and then for placement in the media, billing customers on a CPM basis for combined work, according to Bob Gilbreath, vice president of platforms Ahalogy's social and executive director, who like Jergens is based in Cincinnati.
Last but not least: the key hiring
The main creator of "C & # 39; is a tide ad" from Saatchi & Saatchi New York is still in motion. After being transferred last year to FCB Mexico City after the award winning Tide 2018 ad in the Super Bowl, Javier Campopiano joined WPP Gray Group this week as Creative Director of Gray Europe and international clients. In the new role of the agency, Campopiano, which brought together 49 Cannes Lions, will oversee the creative development of global key accounts and lead the vision and talent recruitment for Gray.
The independent agency Empower, based in Cincinnati, Ohio, has announced a series of new employees while she's looking to invest more in her content studio. Terry Dillon, who worked for Warner Bros. and was a writer for the Two and Half Men television sitcoms, That '70 Show and The Big Bang Theory, joined the group as Creative Director. German Wally comes on board as a senior photographer and videographer after his works were recently exhibited on The Today Show. "It's a fun time to work at Empower," says Creative Director Tinus Strydom.
Tom Olivieri has joined Tinuiti Digital Marketing Shop as Vice President of Creative at Worldmedia Interactive. He spent four years at WorldMedia Interactive, most recently as Executive Director of Strategy and Content, and was previously Director of Creative and Content at Zimmerman Advertising.
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