The success of Korean superstars BTS has paved the way for many K-pop bands to try their luck in the US – but few will make their concert debuts with as much panache as Blackpink.
This weekend and next weekend, the quartet will be the first group of K-pop girls to perform at the Coachella Valley Music and Art Festival. Janelle Monae and The 1975, whose composition is broadcast live on the TImes Square in New York at 23:30, are subject to a large bill in the second line. AND.
Once they have finished with Coachella, they will head straight for the North American segment of their "In Your Area" world tour, which bypasses the intimate clubs for arenas.
It's a bold and auspicious launch in the US, but Blackpink has the numbers to confirm it. With their millions of fans – known as "Blinks" – the band became known for setting records and then beating them. "Kill This Love", the title track of their last EP, surpassed its 2018 success, "Ddu-Du Ddu-Du", to become the biggest all-time premiere on YouTube, with peaks of competitors exceeding 979,000. This is the first most-watched video clip in YouTube's history, with 56.7 million views in 24 hours, according to a spokesperson for the platform. "Kill This Love" is also ranked as the fastest music video reaching 100 million views, reaching the milestone in less than three days.
Last fall, the group signed a contract with Interscope Records, a major player in Universal Music Group, for a show outside of Asia; They are run by YG Entertainment, a Seoul-based company that brings together several music artists, as well as actors and several ancillary companies.
Blackpink made his American television debut in February, performing "The Late Show with Stephen Colbert," followed by an appearance in "Good Morning America." Colbert's team was so seduced by the group that the Twitter account of the show was proclaimed to be Blackpink.
And like most K-pop bands, the band has been trained and educated since adolescence. the countless hours of practice shows in their performances, in which they pass without transition from ballads to rap while dancing perfectly synchronized.
MEET THE GROUP:
Although based in Seoul, young women have a multicultural background and speak English, Chinese, Japanese and Thai, as well as Korean.
Jisoo (Jisoo Kim): At 24, she is the oldest of the group. Before making her debut at Blackpink, she appeared in commercials with best actor Lee Min-ho ("Boys Over Flowers") and was featured in Epik High's video clips for "Spoiler" and "Happy Ending". His appearances in the Korean Running Man Series helped collect some of the best odds of all time.
Jennie (Jennie Kim): Known for her love for designer clothing almost as much as for her fierce rapper style, Jennie was the first member of the group to release a solo title entitled … "SOLO". Although rap is his forte, we know that he has croon "I can not leave you eyes." (Https://www.youtube.com/watch?v=isz2cBO_e4M). During her preparatory years, she played alongside G-Dragon in her video clip for "THAT XX". Having lived and studied in New Zealand, she is fluent in English.
Rosé (Roseanne Park): Born in New Zealand and raised in Australia, Rosé said she has settled in South Korea to fulfill her career dream in singing. She is recognized as the leading singer of Blackpink. Previously, she participated in the "The King of Mask Singer" contest, which gave birth to Fox's "Masked Singer". She also collaborated with her YG colleague, G-Dragon, on "Without You".
Lisa (Lalisa Manoban): The only non-Korean member of Blackpink, Lisa was born and raised in Thailand and moved to Seoul as a college student. At 22, Lisa is the youngest member of the group and, judging by social media, the most popular: with over 17 million followers on Instagram, Lisa has the highest number of subscribers among all the female artists of K-pop.
Blackpink is not the first group of K-Pop girls to enter the US market. The English version of "Nobody" by Wonder Girls culminated at No. 76 of the Billboard Hot 100 in 2009, and the band toured with the Jonas Brothers. Their performances in "The Wendy Williams Show" and "You Think You Can Dance" were well received by the critics, although the group was not a success in the United States.
Three years later, Girls' Generation – one of the most famous K-Pop bands at the time, regardless of gender – sang "The Boys" in "The Late Show with David Letterman" and "Live! With Kelly ", where guest host Howie Mandel awkwardly complimented some of the born and raised members of America for their English skills.