Alternative Stadia logos presented by the original designer

All this week, people celebrated the first anniversary of Google Stadia – which was officially yesterday. Yesterday, we looked at the realities of gaming on Stadia over the past year, as well as various announcements for the future. Today, let’s take a look at alternative calendars for Stadia instead, with logos scrapped courtesy of Stadia brand design director Jean-Lou Renoux.

As IveGotHam shared on the Stadia subdirectory, freelance design director Jean-Lou Renoux has publicly shared some information about the process of working with Google and Google Creative Lab to shape the Stadia brand.

Amidst things like an explanation of Stadia’s “vibrant oranges” and “deep plum” – seemingly chosen to “evoke feelings of whimsy and thrill” – we find early and alternate illustrations for the Stadia logo and even the colors. base it uses.

Starting with the design that’s furthest from Stadia’s current appearance, Renoux shows off a vaporwave-esque blue and pink Stadia logo created by adding vertical ripple to a sharp-angled letter S. This design has even been demonstrated on box illustrations for the Stadia Controller – although the Capture and Google Assistant buttons are missing.

Another alternative design builds the “S” of the Stadia logo on the lines of a twenty-sided die – commonly referred to as a D20 by fans of table games. Meanwhile, in a version that is certainly the closest to what we have today, the Stadia “S” logo looks essentially the same, except you can see that it’s actually made up of a three-dimensional spiral.

Notably, the two previous artwork examples featured characters from Fortnite, which has yet to be released to Stadia, alongside Assassin’s Creed Odyssey, which was a launch game for Stadia. Considering Tim Sweeney’s comments on Stadia as a platform just a few months ago, however, it doesn’t seem likely that the use of this artwork could be used as evidence that Fortnite for Stadia is or was in. Classes.

Likewise, another Stadia-branded work of art, showing something akin to baseball cards for video games, features Overwatch’s Tracer, another game that has shown no indication of coming to Stadia. I am personally very intrigued as to how these cards were meant to be used and if they were going to be physical or just digital.

Do you prefer any of these alternative designs to the Stadia logo we have today? Which discarded logo is your favorite? Let us know in the comments.

Header image: Jean-Lou Renoux

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