Amazon and Google finally end streaming of Feud

Google and Amazon have announced a truce in their ongoing war on technology and streaming features. Google will finally let Amazon have a real YouTube app on its Fire TV platform, and Amazon will extend support for Prime Video to Chromecast and all Android TV devices. All the smiles and handshakes between companies are now, but consumers have been caught in a cross fire for a year while Google and Amazon were shooting at each other.

The dispute began in late 2015 when Amazon decided to no longer sell the Chromecast devices from Google. It was about the same time that Amazon stepped up its compact Fire TV Sticks format, a direct competitor of Chromecast. The next salvo was from Google when it blocked the smart display of Amazon's Echo Show. to access the content of YouTube. According to Google, Amazon's custom application violated its terms of service (and its bypassed ads). A few months later, he was also blocking Amazon's Fire TV devices, which had suffered a lot more.

Through all this, Amazon has shown animosity towards Google's Chromecast platform. Reluctantly, she released an app for her Prime Video delivery service, but she did not allow streaming of Chromecast through the app. Clearly, Amazon wanted people to simply buy a free Fire TV to watch this content on the big screen.

The first sign of thawed relations came when Amazon took over the sale of Chromecast. Although it took a year from the announcement at the end of 2018. The new agreement will take YouTube back to Fire TV programming, filling a gap in Amazon's streaming selection. The new application does not have a specific date, but it will arrive "later this year". The app will feature all the usual YouTube features you'll find on other platforms, as well as Alexa voice commands. After YouTube, Amazon will benefit from the Google TV YouTube streaming TV service.

Amazon will update its existing Prime Video app with Chromecast support. This should be faster than deploying a new application on Fire TV, but there is still no explicit schedule. The Prime Video Android TV app will also apply to all Android TV devices rather than the selected models it previously supported.

This agreement does not solve many of the company's longstanding problems. For example, YouTube still does not have access to Echo Show, and Amazon is not going to start selling the Google Home speaker anytime soon. It's still a step in the right direction.

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