Amazon plans to step up its films to compete with Netflix and bypass movie theaters to stream more movies directly.
Jennifer Salke, director of Amazon Studios, told the Hollywood Reporter that the technology giant planned to release 30 films a year, of which at least 20 could go directly to Amazon Prime. He teams up with actress Nicole Kidman and producer of "Get Out" and "BlacKkKlansman", Jason Blum, to launch the initiative. Netflix is expected to release 55 original films this year, according to the New York Times.
Salke said Kidman's films would be aired this summer on Saturday to create "some bingeability". Netflix, meanwhile, usually publishes movies on Fridays.
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"I'm working with Nicole Kidman on this selection of sexy movies that nobody turns over, like" No Way Out "or" Cruel Intentions, "Salke told THR." That kind of "I have to stay at home and drink wine with my girlfriend, my boyfriend, my husband and watch this. " That's really Nicole's thing. When I met her during my second week at work, we decided to make our first appearance in the lunch. She said to herself, "Where are the sexy and sexy movies?" We had a meeting of minds about it, and I thought, "Let's just say these movies directly, where we could go out during the summer." Every Saturday night, one of these comes out, and then you create some bingeability and a marketing story behind it. "
The strategy pits Amazon directly against Netflix, which has developed an impressive library of "date-evening" movies. He nicknamed this summer summer "love of love" after publishing a series of romantic comedies like "The Kissing Booth", "To all the boys I've loved before, "" Sierra Burgess is a loser "and" Set It Up. " "
Blum also signed an exclusive deal with Amazon in November for a series of thrillers that will include eight films for the company's streaming service.
"[Producer] Will Packer just called me, and he was telling me, "I have a little horror film," Salke told THR. "It could be part of your Blum live-service thing." Send it. Great, I want it to be seen, because we can feed these ways. And then the space YA will be the other. There could also be at least 20 direct-run films managed in a given year. "
Part of what has set Amazon apart from Netflix in recent years is the studio's commitment to theatrical release, as in the case of this year's triple Oscar nomination, "Cold War". Salke said that Amazon would still allow a "wider publishing strategy" where that would make sense, but that the studio would be more flexible with the window.
Amazon has bought five films at the Sundance Festival this year, including Mindy Kaling's "Late Night" for a record $ 13 million. Amazon has spent at least $ 46 million in total at the festival.