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Amazon and Whole Foods Market have announced that a new round of price cuts on hundreds of items would begin Wednesday with a focus on products that could help change the nickname "Whole Paycheck".

Prices will be reduced by an average of 20% on some items in Whole Foods, according to a joint statement from Amazon and Whole Foods.

In addition to price reductions, Premium members will find "double the number of exclusive weekly premium member business and larger discounts," the statement said.

"Whole Foods Market maintains the high quality standards we have been championing for nearly 40 years and, with Amazon, we will further lower prices in the future, taking advantage of the positive momentum of past price investments," said John Mackey, Whole. Co-founder and CEO of Foods, in a statement Monday.

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Whole Foods Market cuts prices for hundreds of items starting April 3. (Photo: Whole Foods Market)

Amazon acquired the Whole Foods chain for $ 13.7 billion in August 2017 with the "vision of making the high quality, natural and organic food from Whole Foods Market affordable for everyone," the two companies announced. .

Prices were reduced the first day on "best-selling grocery products", including fruits, dairy products and meats.

Businesses said Monday that "customers have saved hundreds of millions of dollars through lower prices and Prime Member offers" and the new "discounts" will support hundreds of lower prices offered to customers since the merger between Amazon and Whole Foods Market. "

After reviewing the company's internal communications, the Wall Street Journal announced in February that Whole Foods had raised the prices of hundreds of products to "cover the rising costs of packaging, ingredients and to transport ".

The company is trying to attract premium members on Whole Foods with exclusive offers including a loyalty discount of another 10% on the sale price. Members with an Amazon Prime Rewards visa get a 5% refund on Whole Foods purchases.

From Wednesday until the end of April, there is another motivation to try Prime. New members can get $ 10 off a purchase of $ 20 or more in-store if they try Prime for free for 30 days on www.amazon.com/WholeFoods.

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Here are some examples of exclusive offers reserved for Premium members for the month of April that will alternate with

  • Organic Asparagus: $ 2.99 / lb, save $ 2
  • Organic strawberries: $ 2.99 / lb, save $ 2
  • Sumo Citrus: $ 2.49 / lb, save $ 1.50
  • Whole chicken air-cooled and antibiotic-free: $ 1.79 / lb, save at least 40%
  • Spiral sliced ​​ham: $ 3.99 / lb, save at least 33%
  • Pork Bone Loin Chops, Categorized by Animal Welfare: $ 4.99 / lb, Save $ 2 or more
  • Wild and sustainable halibut fillet fished in the wild: $ 16.99 / lb, save at least 35%
  • 35% off all products of the Justin brand
  • $ 20 off Vega One organic shakes (sizes from 24.3 to 26.9 oz only)
  • 40% off all Kite Hill herbal products
  • 35% off all Epic branded products
  • Prepared and rolled sandwiches: 20% discount

Follow Kelly Tyko on Twitter: @KellyTyko

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