Amazon announces great deals for Prime Day – The Motley Fool

Less than two weeks ago, Amazon.com (NASDAQ: AMZN) announced the dates and some details of its fifth Annual Prime Day Sale, which will run for 48 hours this year starting Monday, July 15 at 12 pm, Paris time. was originally introduced as Black Friday in July. Appeared in 2015 to celebrate the 20th anniversary of e-commerce, it has since become the biggest event of the year for Amazon, surpassing the sales generated on Black Friday and Cyber ​​Monday.

Amazon has pulled the curtain even further to reveal prominent stars that will help make this day the largest Prime Day of the company.

The stars come out

Earlier this week, Amazon had announced its collaboration with "popular actors, musicians and artists to introduce new products exclusive to members and make outstanding offers."

Pop and country singer Taylor Swift will host the Prime Day concert in an unknown venue in New York City. Swift will sing his latest singles "ME!" and "You must calm down." No tickets will be sold for the event, but some Premium members will be invited to attend. The show will be hosted by Jane Lynch and will include performances by Dua Lipa, SZA and Becky G. The concert will be broadcast live on Amazon Prime Video at 9pm. HAE on Wednesday, July 10th.

Here are some other offers that have been made for Prime Day:

• American activist and singer-songwriter Jaden Smith, son of actors Will Smith and Jada Pinkett Smith, will offer members a 25% discount on JUST Water products. 100% spring water, sourced from responsible sources, comes in the form of herbal cardboard, eliminating the need for plastic bottles.

• The actress Kristen Bell, best known for her roles in Veronica Mars and Gossip Girl, a snack business that has saved lives to feed hungry children. Snacks are gluten-free, GMO-free and kosher. With every purchase, the company offers nutrition that saves lives for a malnourished child. Premium members will get 20% discount on the snack bars.

• The actor Mark Wahlberg, who played in Parties and The fighter, will introduce its Performance Inspired Nutrition line of protein powders, sports nutrition bars and training supplements at a 20% discount to Prime Shoppers.

• The former professional basketball player Kobe Bryant may not have the taste of justice anymore, but he has developed the Art of Sport body care product line, offering more plants and not unnecessary chemicals. Preferred customers can get these products at 20% off.

• The Grammy Award-winning singer, Zac Brown, was one of the first investors in DemerBox, a waterproof, ultra-portable and rugged outdoor Bluetooth speaker. During the Prime Day, buyers can get the latest edition of the speaker – the DB2 – at $ 279, a discount of 20%.

A large number of performers also appear in a video message specifically designed to promote their participation, with many award-winning members.

Video provided by Amazon.

More than a sale

Amazon has worked to make each Prime Day event more important than the previous one. The company has increased the amount of star power it uses this year to draw attention to what has become its biggest selling of the year. Amazon said last year that small and medium-sized businesses selling on the platform "far exceeded the billion-dollar turnover on this day of Prime Day" and that the company had sold more than 100 million products.

Although Amazon does not disclose specific details regarding its annual event, Internet Retailer estimated that in 2018, the sale had brought in between $ 4.01 and $ 4.38 billion worldwide, nearly 2% of retailer sales for the entire year.

This year's event promises to be even bigger.