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Amazon changed its new smartphone app logo after critics said the previous incarnation was a dead ringtone for Adolf Hitler.
The e-commerce giant introduced the new icon in January to replace a shopping cart symbol with one featuring a brown box with a piece of shredded blue ribbon above the company’s iconic smiley arrow. .
But users with keen eyes noticed that the tape was ominously reminiscent of the Führer’s toothbrush mustache.
“It’s not just a ripped tape, it’s a ripped tape that has a similar shape and sits right above a smiling mouth. It looks like a cheerful little cardboard Adolf to me,” one person said on twitter.
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“Amazon’s new app logo appears to be the THIRD most downloaded in the ‘Reich’ section,” another said, referring to the Nazi regime.
Users also took note of Amazon’s tweak, in which the blue ribbon was made to appear bent.
“lmao I completely missed this Amazon who quietly changed her new icon to make her look … less like Hitler,” we wrote.
“Unsurprisingly, they didn’t send out a press release announcing the second overhaul.”
Amazon said it “is always exploring new ways to delight our customers.”
“We designed the new icon to spark anticipation, excitement and joy when customers start their shopping journey on their phones, just like they do when they see our boxes on their doorstep.” a spokesperson for the company told the Post in an email.
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The change to the cart image was the first update to Amazon’s icon in over five years.
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