Amazon Fire TV and Luna Cloud Gaming head left for Unity



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Amazon’s head of Fire TV, Kindle, and its new cloud-based gaming service Luna left the company this month. Marc Whitten joined Unity as an executive in the company’s Unity Create business. Unity is a cross-platform game engine that many developers use to run their games on multiple devices.

Whitten’s departure, spotted by Matthew Ball on Twitter, comes less than six months after Amazon launched an early access version of Luna, the company’s new cloud gaming service. This also comes in the same month, Google announced the closure of its in-house game development studios for Stadia. That has left the writing on the wall for Stadia, as it increasingly looks like Google will focus on licensing the underlying technology it has developed for industry partners.

Amazon’s Luna is currently available on PC, Mac, iOS, and Android as long as you are invited to try the service. Amazon has also extended Luna to uninvited Fire TV devices, but it’s still limited to the United States for now. It’s unclear when Amazon plans to make Luna more widely available.

Whitten has confirmed his departure from Amazon on Twitter yesterday. “I’m just digging into Unity, sure, but it’s so fun to see the amount of energy, passion and love from the creators / users here,” he said.

Before Whitten came to Amazon, he spent 14 years at Microsoft helping launch three Xbox consoles. Whitten left Microsoft in 2014 to take on the role of chief product officer for wireless audio company Sonos. He spent nearly five years overseeing Fire TV, Amazon’s Kindle devices, and the launch of Luna.



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