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Amazon The TV channel Fire TV on the Roku rival streaming platform is expanding. In January, at the Consumer Electronics Show in Las Vegas, Amazon claimed to have "far more" than 30 million Fire TV users compared to the 27 million active users of Roku. In about four months, Fire TV has surpassed 34 million active users, according to new statements made by Amazon this week. Meanwhile, Roku the basis of his accounts increased by 2 million in the first quarter of 2019 to reach 29.1 million active accounts, according to his report on the results of the month.
The new data for Amazon Fire TV was shared yesterday by Jen Prenner, global director of marketing, growth and engagement, on Pay TV's Pay TV Show at a panel called Battle for your living room: TV Platforms. "
Amazon also claims that Fire TV has become the first streaming media player platform in the United States, the United Kingdom, Germany, India and Japan, thanks to its strong sales momentum.
When Amazon first announced its user number at CES, the question of how these numbers were calculated has been asked. Roku generally defines its "active" accounts as those that have been broadcast on its platform in the last 30 days. Amazon, at the time, had only spoken to users more generally, without qualifying them as "active".
However, yesterday's comments mentioned "active users," says Amazon, not just the total number of users.
Roku notes that her active account counts may include a family of multiple people (ie, multiple "users"), which she wishes to rate because of the way recently published growth numbers give her the air. And as long as Amazon has not chosen to define how it determines an active user, it is not possible to fully understand how to compare the two. That said, Fire TV devices are now registered in the account information of an Amazon user. Once the configuration is set up, it is certainly possible for many people to watch the same Fire TV device. And if they do not change their profile, Amazon – like Roku – would not be able to track the data of individual users either.
Roku dominated the market share of US streaming players last year, but Fire TV has probably gained ground internationally. Today, the Fire TV channel is shipped worldwide to a large number of countries, all of whom can use the device to broadcast Prime Video content. Roku, meanwhile, ships to some 20 countries, including the United States, Canada, the United Kingdom, France and parts of Latin America. However, last year, Roku had to stop sales in Mexico until it solved the problems of access to the hacked content, which were solved only in the past. In October.
Fire TV also benefits from frequent and important Amazon discounts on its devices, including those offered during the holiday shopping period, where Fire TV Stick has become a bestseller. It is known to sell devices at a price less than or equal to cost, in order to gain market share. In addition, today's consumers may be attracted to Fire TV because of its built-in access to Alexa, making it one of the least expensive ways to introduce the famous voice assistant into the home.
Amazon is focusing this year on extending content access and voice commands Alexa on Fire TV. In terms of content, he recently reached an agreement with Google that finally allows him to switch from YouTube to Fire TV, followed by YouTube TV and YouTube Kids. It also plans to support both Disney + and Apple TV + later this year, the company said.
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