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Amazon (AMZN) has imposed on streaming devices with the launch of its new Fire TV Cube and 15 new editions of Fire TV. These launches will expand Amazon's reach across all product platforms and help to gain more space in customer lounges. Amazon is preparing to take a significant share of the streaming device market with these product launches.
According to a report by the IMARC group, the global market for multimedia streaming devices accounted for about $ 113 billion in 2018. It is expected to grow at a compound annual growth rate of 16% between 2019 and 2024. The growing choice for streaming devices online pushes the sector to growth. In addition, the increased availability of the Internet and an extensive online library of visible content is accelerating its growth. IMARC predicts the market will reach $ 272 billion by 2024.
With these launches, Amazon is ready to tap into the growing market of streaming devices. Fire TV Cube and the new editions of Fire TV from Amazon are about to develop with their technologically advanced features. These products are much faster and more convenient to use. Plus, they offer customers more choice in streaming and superior sound and vision. Amazon's collaboration with leading brands will also enhance the global reach of these products. Let's see these products in more detail.
New Fire TV Cube
Amazon has packed its new Fire TV cube with a host of features. The player will offer a hands-free experience activated with Alexa. Plus, with its rugged hexacore processor, the device will be twice as powerful as the first generation Fire TV Cube. It will execute voice commands about four times faster than the previous version. The Fire TV Cube will also provide instant access to Dolby Vision and 4K Ultra HD content.
With the Fire TV Cube, customers can view videos from Netflix and YouTube, among other services. It also allows customers to watch live TV via cable or satellite set-top boxes. Amazon has more than 34 million active Fire TV users worldwide. It is also one of the largest streaming players in the United States, the United Kingdom, Japan, Germany and India.
Amazon launches 15 new editions of Fire TV
Amazon has launched 15 new editions of Fire TV, including Fire TV Edition Smart TV with voice control, Smart TV OLED TV Edition and Fire TV Edition Sound Bar. Fire TV Smart TV Edition offers live TV channels and streaming video content in one device.
Marc Whitten, vice president of Amazon Fire TV, said, "Customers told us how much they used and loved the Fire TV Edition smart TVs in the United States and Canada, with millions of dollars in their hands. Sold devices and an average rating of more than 4 stars for all models. Today, we are excited to introduce the innovative Smart TV Edition TVs and the first-ever FireTV Edition sound bar in global brands that customers know and love. We can not wait for customers to discover these new devices with built-in Fire TV experience. "
Currently, Amazon and Best Buy are selling Insignia and Toshiba Fire TV Edition smart TVs in the United States and Canada. To expand its operations in the United Kingdom, Germany and Austria, Amazon has collaborated with Dixons Carphone, MediaMarktSaturn and Grundig. Grundig and Amazon have announced 11 smart TVs Fire TV Edition in Germany and Austria. These editions include voice-activated devices and the OLED – Fire TV edition.
Amazon presents Fire TV Edition sound bars
Amazon has also introduced Fire TV Edition sound bars. Amazon's Fire TV Edition will be directly integrated with a sound bar system, providing a cinematic experience with superior audio and video quality. In addition, thanks to the mobile application Alexa, customers can stream music anywhere in the house. Amazon is also associated with Anker Innovations to launch the Nebula Soundbar – Fire TV Edition.
The online streaming market is heating up
The online broadcast market is booming. Amazon is present in the online streaming market with Amazon Prime Video. Prime Video is available as part of an Amazon Prime subscription. Amazon Prime currently has over 100 million members.
Like Amazon, Roku (ROKU) is present in the field of streaming content and devices continuously. Roku provides devices such as Roku, Roku TV and Roku Powered streaming players to stream content online. In the second quarter, Roku's active accounts grew 39% year-over-year to 30.5 million. According to a CNBC report released August 27, Ralph Schackart, an analyst at William Blair, expects Roku's active accounts to reach 80 million by 2025. To learn more about ROKU's growth, visit analyst: Roku is what Netflix was in 2015.
Netflix (NFLX), the leading provider of video streaming, has 151.6 million subscribers worldwide. However, in the second quarter, Netflix lost US subscribers for the first time in ten years. Disney (DIS) is about to launch Disney + in November 2019. The company plans to introduce a lot of Disney +, Hulu-funded advertising and ESPN +. Its premium and unprecedented content is about to disrupt the online broadcast market.
Apple (AAPL) plans to launch its Apple + streaming service this fall. Alphabet is also planning to expand its video streaming service. Alphabet and YouTube are already distributing their digital video services. AT & T and Comcast are expected to launch their streaming services next year.
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