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Amazon has been inundated with tens of thousands of potentially false five-star reviews, according to a new consumer report released in the UK.
An investigation by whom? have found that among the hundreds of technology products on sale on the company led by Jeff Bezos, many have received rave reviews from unverified buyers, which is a strong sign of being a fake.
The consumer advocacy organization analyzed 14 different technology products, including cameras, handheld devices, headsets and smartwatches, and found that some appeared to be more heavily targeted by potentially false criticisms and misunderstandings. "unknown" marks.
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"It only took a few hours to uncover more than 10,000 unverified buyer reviews on just 24 pairs of headphones – an easy-to-find red flag that highlights the scale of Amazon's problem with false opinion, "according to a statement from the agency. ?
The British watchdog also found a large number of cameras, fitness trackers and smartwatches of unknown brands with perfect ratings of five stars and a large amount of unverified reviews.
Amazon and Facebook have struggled to stem the tide of false criticism for some time. The issue of false comments has also placed the retail giant in the spotlight of the FTC.
Consumers can protect themselves from false criticisms in different ways: • Look more closely at brands you do not know; be wary of a massive number of critics; check that there are many repetitive phrases in reviews and titles of criticism; check the seller's profiles; and filter to verify unverified reviews against verified reviews.
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Amazon has provided the following statement to the UK consumer group in response to its findings:
"Amazon invests significant resources to protect the integrity of the reviews in our store because we know that customers value the knowledge and experiences shared by other customers, and even an inauthentic opinion is one too many. Clear participation for reviewers and suspend, ban and prosecute those who violate our policies. "
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