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In letter : Amazon continues its crackdown on fake reviews as it shuts down thousands of merchants selling hundreds of electronic brands. Although most of the offending sellers are based in China, Amazon says it is not targeting Chinese retailers.
Amazon has so far shut down 3,000 online merchants linked to 600 Chinese electronics brands sold on its online shopping platform as part of its ongoing campaign against paid reviews and similar activities. Although Amazon officially banned “incentive reviews” in 2016, its current crusade against such practices – starting with the high-profile startup of household names like Aukey and RAVpower from their platform earlier this year – is larger than anything that has been done before.
In an interview with Chinese Central TV, Cindy Tai, Amazon’s vice president for global sales in Asia, also said the crackdown was not intentionally directed at China or any other country or the overall growth of merchants. Chinese online selling through Amazon. However, the South China Morning Post previously reported that the industry was severely hit to the tune of $ 15.4 billion, between lost sales, stranded funds and held stocks.
“Customers trust the accuracy and authenticity of product reviews to make informed purchasing decisions, and we have clear policies for reviewers and business partners that prohibit the abuse of our community features.” Amazon said, adding that the company “will continue to improve abuse detection and enforcement action against bad actors, including those who knowingly engage in multiple and repeated violations of policies, including abuse of the wrongdoing. ‘exam.”
While it may be unfortunate for consumers looking for cheap and cheerful battery banks, Bluetooth speakers, and more, the scale and reach of Amazon’s marketplace means that any attempt to manipulate the rankings of products and rating ratings is undoubtedly a big deal. However, the reverse could also be said of the matter, as many of these brands and merchants were in competition with Amazon’s Basics line, and their removal is likely to help channel consumers towards own-brand alternatives. .
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