Amazon's e-commerce giant has recorded its biggest shopping day ever on Cyber Monday – surpassing a record, Day Day, earlier this year.
Although the turnover figures are not immediately available, the company said its customers had ordered over 18 million toys and 13 million fashion items between Black Friday and Cyber Monday . Throughout what the company calls "The Turkey 5" – overnight Cyber Thanksgiving – buyers have purchased more than 180 million items.
On the first day of July, Amazon sales are estimated at about $ 4.2 billion in 36 hours of marketing. That was 33% more than the year before.
According to Cyber Monday, consumers spent about $ 7.9 billion, according to Adobe Analytics.
Here are the most popular products bought by Amazon during Turkey 5:
The point of echo
Amazon's Echo Dot is a voice-activated "smart speaker" that connects to Alexa, allowing users to make phone calls, set timers, connect to smart devices at home and read from music, among other things.
The product is currently sold for $ 19.99 on the e-commerce giant's website.
AncestryDNA: Genetic Testing
Consumers have also been quick to take their customers' DNA test, which estimates the ethnicity of users in more than 350 regions of the world. It also provides the recent migration paths of the users' ancestors.
This product is currently priced at $ 59.00 on Amazon, instead of $ 99.
Bose QuietComfort 25 Acoustic Noise Reduction Headphones for Apple Devices
In the electronics category, the Bose QuietComfort noise canceling headphones is one of the most popular products.
The bestseller was the version compatible with Apple products. Users can not only listen to music and block outside noises with the product, but they can also make calls.
Starting Tuesday, buyers could buy these headphones on the Amazon site for $ 299.00.
"To become" by Michelle Obama
The memoirs of former First Lady Michelle Obama were another bestseller at Amazon's Turkey 5. This recently published book details Obama's personal experiences as part of his role at the White House.
The book currently costs $ 19.50, or 40% off, according to Amazon.
The iconic board game Jenga was one of the best sellers of the site. The game consists of stacking a tower of wooden blocks.
DUO60 Instant Pot – 6 pints
The Instant Pot Duo is a smart programmable electric cooker that can speed cooking up to six times, according to the company.
The product has been listed at a 30% discount as of Tuesday.