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Amazon has been good enough to get its services in your living room until now. Every year, the e-commerce giant sells millions of Fire Fire Sticks, small, cheap devices designed to plug into the back of your existing TV and equip it with any streaming services you may have. need. But as smart TVs and the integrated applications they carry improve, there will ultimately be less need for simple streaming devices. Today, we have had the best insight into how Amazon is preparing for this future.
The retailer made three announcements today: a new soundbar also serving as a streaming device, a new Fire TV Cube broadcast internationally, and new Fire TV editions for the UK and Canada. Germany. Each of them has a slightly different tactic to enter your living room: comfort, promise of better sound for your TV or device that can function as a universal remote for your personal media center. It's getting harder and harder to win a place in your living room and Amazon wants to be ready for the challenge.
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