Amazon is trying to soften its image as regulatory control grows



Jeff Bezos, founder of the space company Blue Origin, talks about the future of space travel.

Brent Lewis | Denver Post | Getty Images

Jeff Bezos, founder of the space company Blue Origin, talks about the future of space travel.

Amazon's relentless pursuit of growth in the retail, cloud, advertising and consumer appliance industries has clearly placed society in the eyes of Washington lawmakers concerned about the growing influence of Big Tech on consumers. But rather than fighting fiercely at every battle, Amazon seems ready to be well played.


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