Amazon launches Black Friday offers in advance



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Amazon launched its Black Friday deals and discounts earlier than expected.

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Amazon customers can now find “Black Friday-worthy” deals and discounts across a wide variety of product categories, including fashion, home, beauty, toys and Amazon devices. Popular brands like Apple, Hasbro, Sony, Shark, L’Oréal Paris, Bose, and Kitchen Aid are teaming up with Amazon for limited-time offers in October and November.

Buyers will also have access to Amazon’s holiday gift list to easily create and share gift ideas within their homes.

Additionally, Amazon has unveiled a new tool for US-based Prime members that will allow them to send a gift to recipients without knowing their shipping address. Instead, Prime members can use the recipient’s cell phone number or email address. The alert will notify the recipient of the purchase, which they can either accept or redeem for an Amazon Gift Card without notifying the sender.

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Amazon’s move comes after competitor Target said it would get a head start on the holiday shopping season by bringing back the “Deal Days” from October 10 to 12. The Target promotion offers savings on thousands of items both online and in store. In addition, the U.S. Postal Service has implemented a temporary price increase for domestic commercial and retail parcel shipments for the peak holiday season.

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Retail experts have warned consumers to start holiday shopping early as a growing number of businesses face unprecedented bottlenecks in their supply chain and rising costs of shipping.

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