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After rumors that such a service was scheduled earlier this week, Amazon has officially announced its new ad-supported streaming service, not to be confused with its other two music services, for Alexa-enabled devices .
The service debuted Thursday with some other updates from the company (including an apparent truce with Google). The streaming service is the free alternative for users who have an Alexa device but do not have a Prime subscription (and therefore have access to Prime Music) or a subscription to Amazon Music Unlimited. other Spotify competitor.
Starting today, Amazon says that Echo owners can ask Alexa to search for an artist station, genre, or playlist, and the voice assistant cues the ad-supported service. According to TechCrunch, Amazon's free service shares its library with Prime Music, which has about 2 million songs. Amazon Music Unlimited, on the contrary, has a catalog of more than 50 million songs.
This service is an advantage for both Echo owners who do not have access to Amazon's pay-per-view services, and, of course, for the company. As noted by TechCrunch, an ad-supported streaming service associated with its Alexa-enabled devices offers new revenue opportunities – and if a company needs more of our money, it's Amazon.
Billboard announced last week that Amazon's free-level Spotify competitor was on the brink. According to the report, in order to secure free music licenses, the company "offered to initially pay record labels per stream, regardless of the amount of advertising sold by Amazon."
In addition, Amazon also announced Thursday that it has reached an agreement with Google and offer YouTube again on Fire TV, while Amazon Prime Video will return on Chromecast devices. Of course, there are caveats. But we are talking about Amazon after all. What are you waiting for?
[Amazon]
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