Amazon sales surge during record holiday shopping season

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Buyers increasingly rely on Amazon to deliver goods to their homes during the pandemic, and this has been found to be especially true as infections skyrocket during the colder months. Amazon said on Tuesday that this year’s holiday shopping season was the longest (and longest) in history, which began in mid-October with a delayed Prime Day.
Amazon said record sales had a halo effect on small and medium-sized businesses that use the platform. These online sellers brought in nearly $ 5 billion between Black Friday and Cyber ​​Monday on Amazon – a 60% increase from last year. Amazon has been regularly criticized for destroying these types of businesses and promoting its own branded products instead.

Top-selling items this year include Barack Obama’s memoir “A Promised Land,” the new Echo Dot design, and the Revlon One-Step Hot Air Hair Dryer and Volumizer. Personal care and household items were also popular, as more people are confined to their homes during the outbreak.

As usual, Amazon (AMZN) has not published any specific sales figures. But Adobe (ADBE) Analytics data showed online spending from Thanksgiving to Cyber ​​Monday broke records.

The company said Thanksgiving Day sales rose 22% from last year to $ 5.1 billion, and Black Friday sales jumped by a similar amount to $ 9 billion . Cyber ​​Monday is expected to total $ 10.8 billion to $ 11.4 billion, becoming the largest online shopping day in U.S. history.

“As Covid-19, the election and the uncertainty surrounding stimulus packages have impacted consumer buying behavior and made this year an unprecedented year in e-commerce, we expect to see continued, record-breaking e-commerce sales by Christmas, “Taylor Schreiner, director of Adobe Digital Insights, said in a statement Monday night.

This is in stark contrast to traffic in physical stores, which fell 52% on Black Friday compared to last year, according to a report from Sensormatic Solutions. Thanksgiving shopping traffic fell 95% as many stores closed to give employees time and avoid the crowds.

The pandemic and social distancing have led shoppers to be more “targeted” with in-person purchases, and many have instead shopped online, senior retail consulting director Brian Field Sensormatic said in a version. earlier. He predicts that people could be heading to stores starting December 19 for last-minute purchases.

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