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(Reuters) – Amazon.com Inc said on Tuesday that independent companies selling on its platform crossed $ 4.8 billion in global sales between Black Friday and Cyber Monday, an increase of more than 60% compared to the previous year.
In its first performance indication for peak online shopping days of the year, Amazon said more than 71,000 small and medium-sized businesses worldwide have exceeded $ 100,000 in sales this holiday season to date. (bit.ly/2JePBBn)
However, the Seattle-based company didn’t give a breakdown of U.S. sales, its own numbers for the weekend, or any of the two big shopping days, only saying that the holiday season in the ensemble had been the largest in history.
The latest overnight industry estimates showed Cyber Monday to be of course the biggest online shopping day ever in the United States, grossing up to $ 11.4 billion as the COVID-19 pandemic was causing consumers to stay home and turn to the internet for their holiday shopping needs.
The strong performance comes despite nearly two months of offers since Amazon hosted its Prime Day sales event in October, with retailers looking to recoup business lost in this year’s mall and store closures due to the coronavirus.
Adobe Analytics estimates showed this year’s conclusion for Thanksgiving weekend sales would be between $ 10.8 billion and $ 11.4 billion.
While that amount is down from an earlier estimate of $ 12.7 billion, it still easily surpasses this year’s Black Friday figure of $ 9 billion, the highest online sales result in the world. day, as well as last year’s Cyber Monday total of $ 9.4 billion.
Reporting by Aakriti Bhalla and Patrick Graham in Bengaluru; Edited by Shounak Dasgupta
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