Amazon sues sellers for allegedly selling counterfeit Ferragamo products



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Several third-party sellers have allegedly advertised and facilitated the sale of counterfeit Salvatore Ferragamo products on Amazon, according to two joint lawsuits that Amazon and the Italian luxury brand filed on Thursday.

Lawsuits in U.S. District Court for the Western District of Washington accuse four sellers and three companies of using Amazon to sell counterfeit belts featuring Ferragamo branding and design elements. Other unnamed defendants, nicknamed “fact 1-10”, are included in both complaints.

The four third-party vendors named in the lawsuits are Zhao Hao Jun from China; Zhang Lianfa from China; Li Yong; and Wu Pianpian. Zhao and Zhang did not immediately respond to a request for comment. Li and Wu could not be located for comment.

The cases represent Amazon’s latest effort to prevent the sale of fakes in its vast third-party market. The market now accounts for more than half of Amazon’s e-commerce sales and has helped the company generate record revenues. But it has also been shown to harbor counterfeit, unsafe and even expired products, prompting the company to invest hundreds of millions of dollars a year to make sure the products are safe and compliant.

Amazon has taken counterfeiters to court and deployed various programs to research and detect sales of counterfeit products. Last June, he launched the Counterfeit Crimes Unit, made up of former federal prosecutors, investigators and data analysts, to mine the site for fraudulent activity.

Fake products can be especially harmful to credible brands that sell on Amazon, as they siphon off business and can force companies that already survive on low margins to lower their prices further to compete. Amazon, which launched a dedicated luxury section of its site last September, is urged to protect its relationships with brands to ensure they will continue to offer their products on the platform.

Amazon and Ferragamo have filed two separate lawsuits against the alleged infringers, but the activities alleged in the complaints are of a similar nature. In both complaints, Amazon and Ferragamo said they confirmed the items to be counterfeit by purchasing a series of them. When the items arrived they showed the Ferragamo brand. Amazon said it closed the accounts after discovering they were selling fakes.

Amazon and Italian luxury brand Salvatore Ferragamo have filed two lawsuits against third-party sellers and companies alleging peddling counterfeit belts.

In many cases, the counterfeit product listing pages have omitted “any mention of the Ferragamo word mark in product descriptions,” which could escape Amazon’s anti-counterfeit detection tools, according to a complaint.

In many cases, the counterfeit product listing pages omitted “any mention of the Ferragamo word mark in product descriptions,” according to the lawsuits.

Additionally, several of the defendants have taken steps to conceal their identities and locations using false names and contact information, as well as unregistered businesses to operate on the platform, according to Amazon.

Many seller accounts offering the counterfeit items appeared to be linked to each other, according to both complaints. They used similar tactics to ensure their listings weren’t reported by Amazon, and in some cases, counterfeit Ferragamo items from different sellers would arrive in similar packaging, be shipped from the same address, or have a price. identical.

Amazon and Ferragamo are asking the defendants for unspecified damages, as well as an injunction from sellers and companies that would prevent them from selling products on Amazon or products using the Ferragamo brand.

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