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Amazon led a $ 575 million fundraising drive by UK-based Deliveroo food delivery company, continuing its efforts to diversify into the take-out market. In a press release, Deliveroo announced that it would use this money to beef up its UK engineering team, expand its delivery reach and continue to develop new products such as its dedicated kitchens for deliveries. . Deliveroo currently operates in 500 cities and towns in 14 countries and territories.
The investment will intensify Amazon's competition with rival technology company Uber and its Uber Eats service. the Financial Times reported last year that Uber was interested in buying Deliveroo, but that the talks got bogged down after the two companies had failed to agree on an assessment. News from the sky reports that Amazon's investment in Deliveroo follows two unsuccessful approaches to buying Deliveroo on the spot.
This is not Amazon's first foray into the food retail market. She launched her own retail service, Amazon Restaurants, in the United States in 2015 and expanded it to the UK the following year. A little over two years later, however, he closed down in the face of fierce competition from Uber Eats and Deliveroo.
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