Amazon tests the Pop-Up feature on its cheaper products

Amazon.com Inc. tested a context-sensitive feature on its application that in some cases included its private label products on the product pages of its competitors. This experience shows the aggressiveness of the online trade giant for hawking cheaper products, including his own home. brands.

The recent experience in Amazon's mobile app has gone further than the display ads that typically appear in search results and product pages. This test has popped up popups occupying a large part of a product's page, forcing customers to click on …