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Amazon.com Inc will open its very first physical store outside the United States on Thursday. The world’s largest online retailer said the cashless store, dubbed “Amazon Fresh”, is located in Britain’s Ealing borough. It will carry a private UK food brand that it calls “by Amazon” and allow consumers to skip the line when shopping.
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The opening is a sign of the Seattle-based company’s ambition to sell food to the world and its belief that brick-and-mortar stores are a key way to capture high consumer spending on groceries, a category that she has not yet dominated.
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So far, he has worked to achieve this in the United States by acquiring the Whole Foods Market chain in 2017 and testing shoppers’ interests with an array of other formats: around two dozen cashless convenience stores called Amazon Go. , two Amazon Go Grocery stores in the Seattle area. stores that are about four times the size and 10 Amazon Fresh supermarkets in California and Illinois.
| Teleprinter | security | Latest | Change | Change% |
|---|---|---|---|---|
| AMZN | AMAZON.COM, INC. | 3,005.00 | -89.53 | -2.89% |
As in Go stores, customers will scan a smartphone app to open the front doors of the UK store. Ceiling cameras and shelf weight censors determine what shoppers add or return to their cart, and their saved credit cards are billed after they go out.
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The location, much smaller than a supermarket, will sell ready meals, groceries, and Amazon devices, as well as a counter for picking up and returning orders online.
(Reporting by Jeffrey Dastin in San Francisco; editing by Richard Pullin)
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