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AMC Entertainment has reached a deal with Warner Bros. to present the entire 2022 studio roster in theaters for 45 days.
The world’s largest theater chain had balked at Warner Bros. ‘ decision to release this year’s films in theaters and via its HBO Max streaming service on the same day.
Last year, AMC struck a similar deal with Comcast-owned Universal, which guaranteed theatrical exclusivity for at least 17 days before the films could be streamed or on-demand.
Warner Bros. had previously announced that it would return to theatrical releases only in 2022 during its parent company AT&T’s earnings call last month. At that time, it was not clear whether the studio had signed any deals with movie chains.
WarnerMedia CEO Jason Kilar said at the time that theatrical releases would continue to be important to the company, even if it would create streaming-only content in the future.
While the hybrid release model was a necessity during the pandemic, there is no doubt that the strategy has chipped away at box office revenue across the board for all studios. Big budget movies have done a fraction of what they would have before the pandemic.
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