2020 has been a year of great tension in the relationship between film studios and theater chains. With almost every major movie postponed for months or put online, theaters have been on life support for months. AMC has been a particularly fierce opponent of studios wishing to release their films online before a theatrical release. In a surprising about-face, AMC Entertainment CEO and Chairman Adam Aron released a statement in favor of Warner Bros. ‘release decision Wonder Woman 1984 online at the same time as its theatrical release.
“For many months, AMC has had an active and in-depth dialogue with Warner Bror. To determine how this cinematic blockbuster could best be seen in AMC theaters in these unprecedented times. As atypical circumstances demand atypical economic relationships between studios and theaters, and atypical windows and launch strategies, AMC fully agrees with Warner Brothers’ announcement today. “
AMC’s change in attitude can be the result of a number of factors. There is the fact that Wonder Woman 1984 will hit theaters concurrently with its HBO Max release, so theaters will receive at least some of the public’s money. Then there’s the fact that a number of COVID vaccines have been announced over the past few days, which gives hope that the global health emergency may subside in the coming months, allowing films and viewers to alike. return to theaters.
Finally, and perhaps most importantly, AMC Theaters have already attempted to fight Universal’s decision to release Troll world tour online rather than in theaters. Not only did AMC lose that battle, but the film went on to gross around $ 100 million from sales of PVOD alone.
Perhaps the movie chain giant has accepted that the move to streaming for cinematic content is the inevitable future, and the wise choice is to embrace that change and try to adapt to it. Either way, Aron added in his statement that his company still believes in the experience of watching movies indoors.
“AMC continues to believe that exclusive theatrical releases benefit consumers, filmmakers, studios and exhibitors. Nonetheless, we have also clearly demonstrated this year that we are flexible and remain open to changing long-standing business models. , as long as we do it in different ways. that enhance the industry ecosystem for all players. We have instituted new approaches with other movie studios this year. We are doing it again, this time with Warner. Brothers to facilitate the specific release of this important film. We hope moviegoers enjoy Wonder Woman 1984 during the holidays this year at AMC. “
Directed and co-written by Patty Jenkins, Wonder Woman 1984 includes Gal Gadot, Chris Pine, Kristen Wiig, Pedro Pascal and Natasha Rothwell. The film arrives in theaters and HBO Max on December 25, while hitting theaters in international markets from December 16. The film will be available for one month on HBO Max in the US inclusive at no additional cost. This news comes from Variety.
Topics: Wonder Woman 2, Wonder Woman, Movie Theaters, HBO Max, Streaming