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According to the latest news from the graphics division, AMD intends to significantly reduce the asking price of its Radeon RX 590 and RX 580 graphics cards to be competitive with Nvidia's new GeForce GTX 1660 Ti.
Rumor has it that AMD will reduce the RX 590's suggested retail price to $ 229 in the next few weeks, with the RX 580 being reduced to $ 199 to make room for that (we're talking about 8GB versions). of both GPUs here). Although this is the US price, if this happens, we expect an overall reduction in price corresponding to that of all territories.
Rumor: the MSRP of RX580 8GB at $ 199 and RX590 at $ 229 in the coming weeks.February 22, 2019
The source of this speculation – an Italian technological site – is not the most robust we have ever seen, so we need to keep this in mind. But on the other hand, such an approach would make sense for AMD for several reasons.
If you remember, the introductory price of the RX 590 was $ 279 (around £ 260 in the UK), while the RX 580 was $ 229 (around £ 220 in the UK). And now that Nvidia has launched its new GTX Turing GPU, it does not look so competitive.
The GTX 1660 Ti starts at $ 279, just like the RX 590, and far exceeds the AMD graphics card in most benchmarks. Indeed, the GPU Nvidia is more consistent with the Vega 56 in some benchmarks at 1080p (as Shadow of the Tomb Raider). ).
To be warned before Navi?
So it seems simple enough for AMD to try to turn the RX 590 into a more appealing proposition, especially considering the second factor, that the new Navi graphics cards are potentially on the horizon.
These Navi graphics processors could be launched in July and AMD may want to move the remaining stock of its Polaris-based cards, such as the RX 590/580, before the company enters a new production cycle.
A final consideration in support of this assumption is that we have already seen some manufacturers and / or retailers offer price reductions on AMD's Vega 56. Indeed, as we mentioned, the 1660 Ti is about the same order as this more expensive GPU with some benchmarks of the game. (Only a few, notice).
You may have seen that last week, several online retailers have imposed on some Vega 56 cards significant discounts, such as Overclockers, which reduced MSI's Vega 56 to £ 249 in the UK (the GPU is now out of stock in this store, as well as another UK Retailer whose price rises to less than £ 250 for this video card).
Given all of the above, it is not surprising that the RX 590 and 580 are getting a substantial price cut in the near future, but, as always, we will just have to wait and see if speculation will dissipate.
Via Wccftech
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