American Airlines flagship cellars

The pandemic has cost us a lot. Spend time with loved ones, social interaction, economic stability and … drink fine wine on planes? Airlines are doing much less business than usual, CNN Reports, and the majority have banned in-flight alcohol to reduce the time flight attendants spend interacting with customers. (I suspect this is also to reduce in-flight debauchery.) This means there is a lot of designated airline wine with nowhere to go – which is why American Airlines is trying to sell and ship it. surplus directly to people.

The new program, called American Airlines Flagship Cellars, will allow customers to purchase wine by the bottle, in personalized crates or through a $ 99 per month subscription plan with a monthly shipment of three bottles. CNN reports that wine would otherwise be served to customers with American Airlines’ Flagship tickets – basically, the classiest seat option money can buy on international and transcontinental flights.

American Airlines told CNN that it estimates that the new program will bring in up to $ 50,000 in revenue in the first three months of 2021. And that’s absolutely correct – I can understand why a massive operation would want to protect its results in times of crisis. It’s just that the rest of the American posts are a bit sketchy. “While the revenue is important, Flagship Cellars is more of a way to engage with customers, even when they’re not traveling with us,” a spokesperson told CNN. “It also gives them a taste of what you can enjoy in Flagship First or Flagship Business.” Of course, I guess. I might not be able to get to work, see my friends, make future plans, or spend time lounging at my favorite local businesses, but at least I can get a taste of the expensive airplane wine. What I would really love is a load of lukewarm ginger ale and Biscoff wafers. Now it is luxury.