American Airlines launches wine delivery service

American Airlines is launching a new delivery service that will bring a variety of premium wine offers right to your doorstep.

“For wine lovers around the world, wine provides a deeper connection to the places they love to visit,” Alison Taylor, director of US customers, said in a statement. “We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine even if they are not flying in one of our premium cabins.”

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The new program, known as Flagship Cellars, will give customers 21 years of age or older the option to choose from individual bottles from the collection of mixed wines curated by American. The wine offers for a bottle of Flagship Cellars range from $ 13 to $ 40. Meanwhile, wine collections of three, six, or 12 bottles range from $ 50 to $ 400.

Plus, customers can create their own personalized box or purchase a monthly wine subscription that includes three premium wines for $ 99.99 including delivery. Customers who sign up for the subscription introductory offer will receive an additional complimentary bottle of wine.

Members of American’s AAdvantage loyalty program can also earn two miles per dollar on every order, excluding taxes, shipping, and fees.

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A spokesperson for American Airlines told FOX Business the company expects the new wine delivery program to bring in $ 40,000 to $ 50,000 in the first quarter. American plans to continue the wine program even after its service has returned to pre-pandemic levels.

American Airlines Flagship Winter Collection (Photo courtesy of American Airlines)

The American Airlines wine selection process consists of a review of nearly 2,000 different offers. The process takes place about a year before customers actually see the wine offerings onboard flights or in the airline’s clubs and lounges. Flagship Cellars’ offerings include bottles of wine that were previously served on American’s flight menu about six to nine months before they were included in the program.

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The move comes amid a wine surplus for American Airlines after it announced over the summer that it would stop alcohol sales to main cabin passengers on its flights, except on long-haul international flights. , to reduce the risk of the spread of COVID-19.

American also temporarily suspended all alcohol sales on flights to and from Washington DC as part of a series of heightened security measures leading up to the presidential inauguration on Wednesday. The move came in response to the January 6 riot on Capitol Hill with pro-Trump protests, which left five people dead.