Android 10? Google is trying to grow and it's really very difficult

On the seminal reality TV series International House HuntersI sometimes observe young people buying their first home – or even living for the first time – and describe it as an "adult".

This seems to be a newly created word that represents strange concepts such as taking responsibility and even taking into account the needs of others.

Young people go through flats, sometimes sad to be smaller than those they lived with their parents, and struggle to make difficult decisions. It's like deciding to choose between an apartment whose budget is over $ 100 a month, but who owns a large American refrigerator or choose a cheaper apartment that overlooks a construction site.

Somehow, I find myself sometimes imagining that Google is currently going through such a process of maturation.

Last week, the company announced that it would resist the idea of ​​naming its next operating system after a dessert.

It was strange, because the whole world had surely been excited to the point of fainting as to whether Android Q would be Android Quince or whether the company would show its harmful qualities by opting for Queijadinha.

Instead, it's Android 10. This certainly commemorates the 10th version of Android, but also creates a sobering cloud.

Google has admitted that constantly having fun by choosing an American dessert might have excluded some countries where, for example, Froyo or Marshmallow are just not a thing. Or even a word.

However, I can not help but think that someone at Google decided that it was time to reduce slightly thrifty thrift stores.

Few companies in the global culture can have more fun by creating the jokes of the April Fool. Few people have chosen to spread their somewhat awkward joy with such carefree abandon.

However, Google's naivety was much deeper.

"Do not Be Evil", for example, looked like nothing more than a slogan created late on a Friday night by a sub-committee of the Ganja Cake Student Union.

The simple idea that you could capture all the most intimate information in the world while remaining pure to purity was touching and laughable.

The mere thought that you could pretend to make the world a better place by accumulating the last advertising dollars and never favoring your own products was worthy of glory.

One can not help but think that co-founders Larry Page and Sergey Brin slipped through the side door at the right time.

Suddenly, Google was asked to account for the slight dichotomy between his protests of kindness and sincere goodness and his actual behavior.

Suddenly, society was struggling not only with the fact that it was as slippery as other big businesses, but also with some basic principles of real life.

The sudden realization, for example, that not everyone is liberal.

Growing up is not easy, though. Few CEOs were put in front of more uncomfortable maturity tests than Sundar Pichai.

One minute he is grilled by Congress and offers a disturbing nonsense defensive.

The next day, his employees tell him loud and clear that no, no, Google can not work with the kind of people who could kill other people. You know, like the Department of Defense.

Then there are the extremely worrying cases of alleged sexual harassment, some of which involve grotesque payments to the leaders concerned.

Meanwhile, the company's YouTube group, once a place to watch music videos and learn to sand an old table, is now fighting with the idea of ​​allowing radicalization of entire countries.

Of course, some of Google's most serious problems are shared by other tech companies who have immersed the world in their own way.

Yet few people would surely have accused Facebook of not being ideally superior and as childish as Google.

That's why something as innocuous as leaving desserts is a small sign that Google could – might well – become a more thoughtful and mature touch in its thought process.

Being an adult is not always fun. There are times when you are really scared. There are times when you just do not know what you can or should do to solve a problem, but at least you know you should do something.

There are times when you would like to be a child again and someone else manages everything that is ugly. And I do not specifically talk about Eric Schmidt.

Yet here, Google is no longer a darling, nor even a daring.

Instead, it's a company that's trying to free phones that people could buy, aggressively attacking Microsoft and trying to run successfully in a world that is getting very slightly crazy.

I suspect that the company has not yet received all the desserts that should be distributed to him rightly.

Still, there is now a bit of hope that Google is starting to portray something a little more uplifting in the coming years.