Android is rapidly losing users on the iPhone

Android appears to be losing loyal users to the iPhone quickly, according to a recent survey by SellCell.

SellCellThe survey survey looked at the brand loyalty of five major smartphone makers, the preferred brand of switches, factors affecting brand loyalty and rebranding, and the most and least flagship smartphones. popular based on responses from 5,000 US-based smartphone users.

According to the results, brand loyalty for Apple reached an all-time high of almost 92%, down from 90.5% in 2019. Samsung, on the other hand, saw an 11.7% drop in loyalty from 85.7% in 2019 to 74% in 2021.

Apple users were found to be almost 18% more loyal to their brand than Samsung users, with up to 26% of Samsung users planning to switch to another brand on their next upgrade . 31.5% of Android users said privacy concerns were the main reason for the change, while 25% said the switch to iPhone would be better value for money.

The problem is not limited to Samsung users, with a similar trend among Google Pixel users. Google Pixel user loyalty fell 18.8%, from 84% in 2019 to 65.2% in 2021. Similarly, 71 and 62.6% respectively of Motorola and LG users are looking to switch tape for their next upgrade.

Of those who stick with Android, only 5% said they were doing it because of the ecosystem. Up to 18% said they would change if it wasn’t too complicated to switch from Android to iOS.

Multiple market data sources have revealed that Apple became the world’s largest smartphone maker in Q4 2020, shipping 81.8 million units globally, compared to Samsung’s 62 million, as Apple appears to be consolidating. its lead in the industry.

46.6% of survey respondents thought the iPhone 12 line was the best line of smartphones, compared to 30.4 who thought the Samsung Galaxy S21 line was the best, but observers will be keen to see how the line launches. Apple’s expected iPhone 13 affects the current steer. Despite this, Android makers still have a long way to go to challenge Apple’s growing hegemony, especially in markets outside of Asia.