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It looks like Google is testing a new feature on Google Play-enabled Android devices that would allow these phones to update apps even if you're not signed in to your Google Account. This is not just for Google apps, but for third-party apps, as well as third-party developers who are also notified. This would be a faster way to update apps, especially for those who are not automatically connected all the time.
The test notification by Google indicates that they have identified that one or more of their applications have been preloaded on Android devices. They suggest checking for updates and new versions of their apps "with or without a Google account." This will only apply to devices running Android Lollipop and later. This will likely start with applications created by smartphone manufacturers, and then with all applications preloaded on those devices.
This new feature will also be an opt-out service, as some people may want to update their applications manually for some reason. Of course, it is almost always recommended to update the latest version of any application to be able to use it properly. And of course, it will not work on devices that do not have Google Play installed, like Amazon Fire devices, for example.
This may be just the first of several updates that will leave the certified for Android versions of Google Play different from Android devices other than Google, as rare as they are. We'll see if this feature is finally deployed globally and there will be other updates to the Google Play Store soon.
VIA: SlashGear
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