- Anheuser-Busch InBev launched 12 new non-alcoholic and low-alcohol beers in 2018.
- Today, 8% of Bud Light's global beer sales and Budweiser's parent company are in non-alcoholic beers or with a minimum amount of alcohol, which is increased to 20%. here 2025.
- Carlos Brito, CEO of AB InBev, said on Thursday that he expected the trend to continue in the United States as the company tested a non-alcoholic version of Budweiser.
Non-alcoholic beer is on the rise.
In 2018, Anheuser-Busch InBev launched 12 new non-alcoholic and low-alcohol beers, the company said on Thursday. At this point, 8% of the company 's worldwide beer sales come from beers with little or no alcohol, and this figure is expected to rise to 20% by 2025.
Non-alcoholic breweries are the fastest-growing segment of the beer industry, the Axios information site recently reported, citing a report released by GlobalData in 2018. While the company's business is growing, the company's business is growing. While beer sales stagnated, non-alcoholic beer sales rose 3.9% on average over the past five years, according to the Wall Street Journal.
Read more: Sales of nonalcoholic alcohol are on the rise – and this reveals a dark truth about the social media monitoring culture
AB InBev Managing Director Carlos Brito said that alcohol-free, low-alcohol beer was a crucial global trend in a call for investors on Thursday.
"I think the United States will follow this trend for sure," Brito said. It is less alcoholic or non-alcoholic beer. AB InBev tests Budweiser 0.0 – a 0% ABV version of the iconic brand – in some US markets.
Millennials and Zers generation in the world drink less than older generations. A report published in 2018 by Berenberg Research found that respondents under the age of 20 drank 20% less per capita than those in Generation Y – who drank less than Boomers and Gen X – at the same level. age.
Read more: Millennium generation slows beer sales – but Generation Z marks a "turning point" that will pose an even bigger problem to the industry
The decline in alcohol consumption among youth has been linked to several factors.
Brito has associated the growing importance of the health and well-being of young drinkers with the rise of less alcoholic beers. In the era of legitimate weeds, Gen Zers and Generation Y are more likely to prefer marijuana to alcohol. In addition, people who are in control of social networks are seeking control over the constant monitoring of social media by reducing their consumption of alcohol.