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In the last quarter, Chromebooks grew 275% year-over-year, reaching 12 million units. The figure isn’t as heavy for the second quarter, but a 75% year-over-year growth is still extremely respectable, with the category reaching 11.9 million shipments, according to the latest figures from the firm. ‘Canalys studies.
Chromebooks have joined the rest of the PC market in dealing with the pandemic. Tablets and standard PCs saw a significant increase as consumers rushed to create work from home setups, while Google’s operating system saw an even bigger increase as schools implemented distance learning.
While schools in several places have reopened more than a year after the start of the pandemic, Chromebook sales are still very high. Google is certainly looking to capitalize on this success by once again attempting to extend the reach of the operating system beyond its educational establishment.
The company is clearly targeting the enterprise segment, which can accommodate systems that are both easy to deploy and lock down.
Image credits: Canalys
“With Chrome’s grip on the relatively secure educational space, Google is poised to bet big on the commercial segment this year,” Canalys’s Brian Lynch said in a statement. We expect a strong focus on attracting small businesses with updated services, such as the new “Individual” subscription level for Google Workspace and promotions on CloudReady licenses to reuse old PCs for a new one. deployment with existing Chromebook fleets.
After the launch of several M1-based systems, Apple is also playing a big role for business. The company recently launched a new Apple at Work site.
“Whether your organization has 10 devices or 10,000, Apple fits easily into your existing infrastructure,” the company writes of its new IT efforts. “Contactless deployment allows IT to configure and manage remotely, and IT can tailor the configuration process to any team. So every Mac, iPad, iPhone and Apple TV is ready to go right out of the box.
With the arrival of Windows 11 later this year, Microsoft will undoubtedly make its own case for maintaining its dominance over the desktop – remote and otherwise.
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