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Disney CEO Bob Iger has been on Apple's board of directors for eight years, but as the two companies are now in direct competition on the SVOD market, he has resigned.
Last week, Apple officially launched its Apple TV + subscription-based video-on-demand service last week, placing it in direct competition with Disney, which is also expected to enter the SVOD's game with you. have guessed, Disney +. For some reason, the two companies left it up to the last minute to clear, even though the two competing services had been in development for months.
"On September 10, 2019, Bob Iger resigned from the Board of Directors of Apple Inc.," said the Apple SEC's brutal and selfless deposit with the SEC. The Hollywood Reporter has had a few more comments on this, Iger claiming how great Apple is and Apple giving him the compliment, which is nice. It remains to be seen whether relations will remain so cordial when they try to seize a share of the SVOD market. For some reason, Iger is still a board member on the Apple website.
While Iger was on the Apple board, the links between the two companies go back much further than that. Apple's founder, Steve Jobs, was also the founder of Pixar Animation and thus became one of Disney's biggest shareholders when he bought Pixar in 2006. He also joined Disney's board of directors at era and remained until his death in 2011.
As corporations, Apple and Disney have a lot in common. They both position themselves as high-end consumer brands and invest heavily in their brand image. They are also known to want to control everything about their product offering and image. It is therefore not surprising that they want to have their own SVOD services offering only their own products rather than using third parties for distribution or content.
Another great thing they have in common is their desire to be considered healthy family businesses, which gives them the ability to produce quite similar content. At the moment, Disney deals mainly with feature films, while Apple seems to focus more on TV movies. But this distinction could easily change over the years and, if it did, these two American icons will fight for the same dollar in good health.
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