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Apple has seen a sharp drop in iPhone sales since the launch of its latest lineup last fall. Similarly, Samsung has faced growing competition from Huawei and Xiaomi. But Kantar's latest report has good news for both brands.
Samsung and the Galaxy S10 series
According to data from Kantar's smartphone, Android devices accounted for 79.3% of all smartphone sales in the top five European markets – UK, Germany, France, Spain and Italy – in the first three months of the year. 2019.
The good performance of the open source platform was mainly due to big gains for Xiaomi and Huawei. However, the number one manufacturer, Samsung, also played a vital role and finally managed to retain its market share compared to the previous year. This is due to the increased demand for smartphones in Italy and Spain, and a strong start for the Galaxy S10 range.
Speaking of the Galaxy S10 series, Kantar's report suggests that in its first month of release, high-end models were the most popular among European consumers. In fact, the ordinary Galaxy S10 + would have accounted for 49.4% of sales, while the largest Galaxy S10 + accounted for an equally impressive 42.8%.
The smaller Galaxy S10e, by contrast, did not perform as well – it only held 8% – but should play a significant role in the long run. Much of the initial sales of the Samsung Galaxy S10 come from early adopters, who often want to use the latest and most advanced technologies. But as regular consumers begin to account for a larger share of sales, the share of the Galaxy S10e's cheaper sales is expected to increase.
This change in buyers is also expected to help maintain Samsung's sales throughout the second quarter ahead of the release of the Galaxy Note 10 during the summer months.
Apple and the iPhone XR
As expected, Apple's iOS was a distant second with a market share of 20.1% in Europe. This represents a decrease of approximately 2% compared to the first quarter of 2018 and corresponds to the slowdown of the company's sales. Nevertheless, the iPhone XR has proved very powerful for the Cupertino giant across the continent.
In the United States, Apple continued to perform very well despite falling sales globally. In the first three months of 2019, the brand significantly increased its market share, reaching 45.5%, up 6.5% from the previous year. Once again, the iPhone XR played an important role, accounting for 1 in 10 smartphones sold.
Motorola grows and LG decreases in the United States
Kantar did not share information about other brands' performance across Europe, but it did help to better understand the situation in the United States.
After years of struggle, Motorola finally seems to have found its place in the US smartphone market. In fact, it has achieved a record market share of 6.6% over the past three years and has also drastically reduced its reliance on Verizon.
As recently as two years ago, Kantar reported that Verizon accounted for nearly half of Motorola's smartphone sales, but by the end of the last quarter, that figure was only 19 percent. In the future, it should continue to decline as Motorola's partnerships with retailers and other service providers such as MetroPCS and Cricket become more and more important.
While Samsung and Apple are heavily focused on the high-end smartphone market, Motorola is currently focusing on increasing sales in the mid-range and low-end segments, a field in which the brand has recently enjoyed great success. However, with the Motorola Razr foldable and its four-camera smartphone, which is expected to arrive, the company could soon return to the high-end segment.
Motorola Moto G7 series (left), LG G8 ThinQ (right)
For its part, LG experienced a decline in sales in almost all segments. Despite a number of publications in the budget, mid-range and flagship segments, the South Korean giant's market share dropped to a three-year low of 9.6 percent in the first three years. quarter. Nevertheless, it could get a slight start soon thanks to the release of the LG G8 ThinQ and the LG V50 ThinQ 5G.
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