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Although Apple and Tesla are among the hottest brands, they can not stop Mallpocalypse. Even the promise of Eataly's freshly made wine, cheese and focaccia can not, it seems, draw visitors to shopping malls.
The analyst firm Thasos has just released a new report revealing that pedestrian traffic in US shopping centers has declined since last August, with the exception of a small rise during the holidays, reported CNBC.
Thasos has used data from a mobile phone to track when consumers are entering and leaving certain commercial areas, which is scary, but also gives a good idea of who is shopping and when. And the analysis of more than 100 million phones does not look good.
While homeowners are courting such strong brands as Apple and Tesla by offering beloved rental agreements in hopes of increasing traffic with consumers, this may not be a good investment. Thasos data show that department stores and so-called experienced tenants love the Italian food market, Eataly, which does not use their physical locations for just sell products without attracting customers at a rate that would make it worth it for the owners, as they apparently would not have attracted more traffic.
According to CNBC, "indoor shopping centers with" experiential "tenants have not enjoyed greater annual traffic than indoor shopping centers without any of these unique and hidden tenants."
In addition to Thasos data, Coresight Research's real estate monitoring indicates that, just four months after 2019, US retailers have announced that they will close 5,994 stores and open only 2,641. And the apocalypse of the sale at continuous detail …
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